{"product_id":"brand-management-9781398611603","title":"Brand Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJaywant Singh\u003c\/b\u003e is Professor of Marketing and Head of Digital and Data Driven Marketing Department at Southampton Business School, University of Southampton, UK. His research is in the areas of branding and consumer behaviour.\u003cb\u003ePaurav Shukla \u003c\/b\u003eis Professor of Marketing and Head of Research at Southampton Business School, University of Southampton, UK. His research interests include luxury branding and marketing, cross-cultural consumer behaviour, and international marketing.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51039378211159,"sku":"9781398611603","price":109.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398611603.jpg?v=1750943502","url":"https:\/\/bookcurl.com\/products\/brand-management-9781398611603","provider":"Book Curl","version":"1.0","type":"link"}