{"product_id":"brand-islam-9781477309254","title":"Brand Islam","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFocusing on the rise of Brand Islam, this book considers how the highly lucrative marketing of goods and services as Islamic or halal is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003ePlenty of books have addressed the staggering market potential of halal goods from a financial perspective, but \u003ci\u003eBrand Islam\u003c\/i\u003e stands out for its social focus, in particular on the consumption and marketing of products to Muslims . . . it makes for fascinating reading. * The National *\u003cbr\u003eIn her engaging and thoroughly researched examination of all things halal, Middle Eastern Studies professor Faegheh Shirazi analyzes the shrewd commercial strategy underlying the branding of the Islamic culture industry. * Middle East Journal *\u003cbr\u003eShirazi reveals how and why the growth of consumerism, global communications and the Westernization of many Muslim countries are all driving commercialization using Islam. * Islamic Horizons *\u003cbr\u003e[A] very readable and entertaining mine of information about today's 'halal race,' broadly interpreting the transformations within the frames of theories on cultural identity politics and economic sociology of consumerism. * Religious Studies Review *\u003cbr\u003e\u003ci\u003eBrand Islam\u003c\/i\u003e is an illuminating case study in the relationship between religion and the consumer market. * Journal of Markets and Morality *\u003cbr\u003eIlluminating…[\u003ci\u003eBrand Islam\u003c\/i\u003e] provides an excellent practical guide that amply answers the basic questions and will surely assist any further inquiries into this compelling unbounded emporium. * Review of Middle East Studies *\u003cbr\u003e\u003ci\u003eBrand Islam\u003c\/i\u003e is a fascinating cultural study of sorts of the new local and global ‘Muslim’ markets in halal goods and services. * Islam and Christian-Muslim Relations *\u003cbr\u003e[\u003ci\u003eBrand Islam\u003c\/i\u003e] provides a useful exploration of the question of Muslim consumption and contributes to larger discussions surrounding material religion. * American Journal of Islamic Social Sciences *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eAcknowledgments\u003c\/li\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eChapter 1. Islamophobia and Western Culture\u003c\/li\u003e\n\u003cli\u003eChapter 2. Islam and the Halal Food Industry\u003c\/li\u003e\n\u003cli\u003eChapter 3. Halal Slaughtering of Animals: Perils and Practices\u003c\/li\u003e\n\u003cli\u003eChapter 4. Marketing Piety: Hijabi Dolls and Other Toys\u003c\/li\u003e\n\u003cli\u003eChapter 5. Halal Cosmetics and Skin Care: The Islamic Way to Beauty\u003c\/li\u003e\n\u003cli\u003eChapter 6. Islamic Dress and the Muslim Fashion Industry: Halal Fashion\u003c\/li\u003e\n\u003cli\u003eChapter 7. Sportswear, Lingerie, and Accessories—the Islamic Way\u003c\/li\u003e\n\u003cli\u003eConclusion\u003c\/li\u003e\n\u003cli\u003eNotes\u003c\/li\u003e\n\u003cli\u003eBibliography\u003c\/li\u003e\n\u003cli\u003eIndex\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"University of Texas Press","offers":[{"title":"Default Title","offer_id":49408945029463,"sku":"9781477309254","price":52.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781477309254.jpg?v=1730504807","url":"https:\/\/bookcurl.com\/products\/brand-islam-9781477309254","provider":"Book Curl","version":"1.0","type":"link"}