{"product_id":"brand-for-talent-9781119143215","title":"Brand for Talent","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eBrand for Talent\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eAs a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. \u003ci\u003eBrand for Talent\u003c\/i\u003e provides a compelling framework and great practical tips. It will change the way you think about your people strategy.\u003cbr\u003e \u003cb\u003eCAMMIE DUNAWAY,\u003c\/b\u003e Nintendo of America  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBrand for Talent\u003c\/i\u003e is your wake up call to the realities of today''s hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get \u003ci\u003eBrand for Talent\u003c\/i\u003e, get amped and get going!\u003cbr\u003e \u003cb\u003e?BRAD WHITWORTH,\u003c\/b\u003e ABC, Cisco, IABC Fellow, IABC Past Chairman  \u003c\/p\u003e\u003cp\u003eIn this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management.\u003cbr\u003e \u003cb\u003e?HAYAGREEVA RAO,\u003c\/b\u003e Graduate School of Business, Stanford Uni\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Get Real\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssential One: Wake Up\u003c\/p\u003e \u003cp\u003eEssential Two: Look Ahead\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Get to Work\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssential Three: Create\u003c\/p\u003e \u003cp\u003eEssential Four: Segment\u003c\/p\u003e \u003cp\u003eEssential Five: Implement\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: Get Prepared\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssential Six: Sustain\u003c\/p\u003e \u003cp\u003eEssential Seven: Survive\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: What It Means to You\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuild a Talent Brand Legacy\u003c\/p\u003e \u003cp\u003eNotes\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e \u003cp\u003eAbout the Authors\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406995988823,"sku":"9781119143215","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119143215.jpg?v=1730497826","url":"https:\/\/bookcurl.com\/products\/brand-for-talent-9781119143215","provider":"Book Curl","version":"1.0","type":"link"}