{"product_id":"brand-and-talent-9780749469252","title":"Brand and Talent","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKevin Keohane\u003c\/b\u003e is currently partner at BrandPie, a strategic brand consultancy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"The book is a useful addition to the branding discipline....[readers will] find a feast of goodies to stimulate strategic discussions\" * John Fanning, marketing.ie *\u003cbr\u003e\"Great businesses get performance from the combination of driving their reputation and engaging their people.  The two things are inseparable.  Yet most businesses manage them in isolation.  Kevin Keohane offers an effective - and deceptively simple - way to navigate this challenge. As a CEO I find this thinking and advice invaluable.\" * Lanny Cohen, Global Chief Technology Officer, North America Country Board Chairman, Capgemini *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cul\u003e\u003cli\u003eChapter - 01: \tIntroduction;\u003c\/li\u003e\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - ONE:  Brand;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 02: \tWhat is a brand?;\u003c\/li\u003e\n\u003cli\u003eChapter - 03: \tDefining your brand;\u003c\/li\u003e\n\u003cli\u003eChapter - 04: \tBrand delivery;\u003c\/li\u003e\n\u003cli\u003eChapter - 05: \tBrand and social media;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - TWO:  Talent;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 06: \tThe talent agenda;\u003c\/li\u003e\n\u003cli\u003eChapter - 07: \tEngaging talent;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - THREE:  Brand and talent;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 08: \tA better way;\u003c\/li\u003e\n\u003cli\u003eChapter - 09: \tPurpose;\u003c\/li\u003e\n\u003cli\u003eChapter - 10: \tAmbition;\u003c\/li\u003e\n\u003cli\u003eChapter - 11: \tStrategy;\u003c\/li\u003e\n\u003cli\u003eChapter - 12: \tProposition;\u003c\/li\u003e\n\u003cli\u003eChapter - 13: \tPutting it all together;\u003c\/li\u003e\n\u003cli\u003eChapter - 14: \tToolkit;\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003cli\u003eSection - FOUR:  Insight interviews;\u003c\/li\u003e\n\u003cli\u003e\u003cul\u003e\n\u003cli\u003eChapter - 15: \tBrand and executive talent – Bob Benson;\u003c\/li\u003e\n\u003cli\u003eChapter - 16: \tBrand and diversity – Beth Brooke;\u003c\/li\u003e\n\u003cli\u003eChapter - 17: \tBrand, talent and the new world of work – Dave Coplin;\u003c\/li\u003e\n\u003cli\u003eChapter - 18: \tBrand, talent and strategy – Mike Cullen;\u003c\/li\u003e\n\u003cli\u003eChapter - 19: \tBrand in a multinational conglomerate – S P Shukla;\u003c\/li\u003e\n\u003cli\u003eChapter - 20: \tBrand and purpose – Michael Sneed;\u003c\/li\u003e\n\u003cli\u003eChapter - 21: \tBrand and talent – Mark Weinberger\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51359145001303,"sku":"9780749469252","price":31.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780749469252.jpg?v=1754123783","url":"https:\/\/bookcurl.com\/products\/brand-and-talent-9780749469252","provider":"Book Curl","version":"1.0","type":"link"}