{"product_id":"brainfluence-9781118113363","title":"Brainfluence","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePractical techniques for applying neuroscience and behavior research to attract new customers    Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface: Why Brainfluence? Xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eAbout the Author xviii\u003c\/p\u003e \u003cp\u003e1 Sell to 95 Percent of Your Customer’s Brain 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection One Price and Product Brainfluence 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 The “Ouch!” of Paying 4\u003c\/p\u003e \u003cp\u003e3 Don’t Sell Like a Sushi Chef 7\u003c\/p\u003e \u003cp\u003e4 Picturing Money 9\u003c\/p\u003e \u003cp\u003e5 Anchors Aweigh! 12\u003c\/p\u003e \u003cp\u003e6 Wine, Prices, and Expectations 17\u003c\/p\u003e \u003cp\u003e7 Be Precise With Prices 20\u003c\/p\u003e \u003cp\u003e8 Decoy Products and Pricing 22\u003c\/p\u003e \u003cp\u003e9 How About a Compromise? 26\u003c\/p\u003e \u003cp\u003e10 Cut Choices; Boost Sales 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Two Sensory Brainfluence 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Use All the Senses 34\u003c\/p\u003e \u003cp\u003e12 Does Your Marketing Smell? 36\u003c\/p\u003e \u003cp\u003e13 Learn From Coffee 41\u003c\/p\u003e \u003cp\u003e14 Sounds Like Changed Behavior 44\u003c\/p\u003e \u003cp\u003e15 The Sound of Your Brand 45\u003c\/p\u003e \u003cp\u003e16 Exploit the Brut Effect 48\u003c\/p\u003e \u003cp\u003e17 Smelly but Memorable 49\u003c\/p\u003e \u003cp\u003e18 Learn From Yogurt 51\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Three Brainfluence Branding 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e19 Neurons That Fire Together 55\u003c\/p\u003e \u003cp\u003e20 Who Needs Attention? 58\u003c\/p\u003e \u003cp\u003e21 Passion for Hire 63\u003c\/p\u003e \u003cp\u003e22 Create an Enemy 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Four Brainfluence in Print 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e23 Use Paper for Emotion 72\u003c\/p\u003e \u003cp\u003e24 Vivid Print Images Change Memory 74\u003c\/p\u003e \u003cp\u003e25 Paper Outweighs Digital 76\u003c\/p\u003e \u003cp\u003e26 Use Simple Fonts 77\u003c\/p\u003e \u003cp\u003e27 When to Get Complicated 80\u003c\/p\u003e \u003cp\u003e28 Memorable Complexity 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Five Picture Brainfluence 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e29 Just Add Babies! 86\u003c\/p\u003e \u003cp\u003e30 Focus, Baby! 87\u003c\/p\u003e \u003cp\u003e31 Pretty Woman 89\u003c\/p\u003e \u003cp\u003e32 Itsy, Bitsy, Teeny, Weeny 91\u003c\/p\u003e \u003cp\u003e33 Photos Increase Empathy 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Six Loyalty and Trust Brainfluence 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e34 Build Loyalty Like George Bailey 98\u003c\/p\u003e \u003cp\u003e35 Reward Loyalty 100\u003c\/p\u003e \u003cp\u003e36 Loyalty, Rats, and Your Customers 103\u003c\/p\u003e \u003cp\u003e37 Time Builds Trust and Loyalty 105\u003c\/p\u003e \u003cp\u003e38 Ten Words That Build Trust 108\u003c\/p\u003e \u003cp\u003e39 Trust Your Customer 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Seven Brainfluence in Person 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e40 It Pays to Schmooze 112\u003c\/p\u003e \u003cp\u003e41 Shake Hands Like a Pro 114\u003c\/p\u003e \u003cp\u003e42 Right Ear Selling 117\u003c\/p\u003e \u003cp\u003e43 Smile! 118\u003c\/p\u003e \u003cp\u003e44 Confidence Sells 120\u003c\/p\u003e \u003cp\u003e45 Small Favors, Big Results 123\u003c\/p\u003e \u003cp\u003e46 Hire Articulate Salespeople 126\u003c\/p\u003e \u003cp\u003e47 You’re the Best! 127\u003c\/p\u003e \u003cp\u003e48 Coffee, Anyone? 129\u003c\/p\u003e \u003cp\u003e49 Candy Is Dandy 130\u003c\/p\u003e \u003cp\u003e50 Selling Secrets of Magicians 132\u003c\/p\u003e \u003cp\u003e51 Soften Up Your Prospects 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Eight Brainfluence for a Cause 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e52 Mirror, Mirror on the Wall 140\u003c\/p\u003e \u003cp\u003e53 Get Closer to Heaven 142\u003c\/p\u003e \u003cp\u003e54 Child Labor 144\u003c\/p\u003e \u003cp\u003e55 Give Big, Get Bigger 146\u003c\/p\u003e \u003cp\u003e56 Make It Personal 148\u003c\/p\u003e \u003cp\u003e57 Lose the Briefcase! 151\u003c\/p\u003e \u003cp\u003e58 Ask Big! 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Nine Brainfluence Copywriting 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e59 Surprise the Brain 156\u003c\/p\u003e \u003cp\u003e60 Use a Simple Slogan 158\u003c\/p\u003e \u003cp\u003e61 Write Like Shakespeare 160\u003c\/p\u003e \u003cp\u003e62 A Muffin by Any Other Name 161\u003c\/p\u003e \u003cp\u003e63 Why Percentages Don’t Add Up 163\u003c\/p\u003e \u003cp\u003e64 Magic Word #1: FREE! 165\u003c\/p\u003e \u003cp\u003e65 Magic Word #2: NEW! 168\u003c\/p\u003e \u003cp\u003e66 Adjectives That Work 170\u003c\/p\u003e \u003cp\u003e67 Your Brain on Stories 173\u003c\/p\u003e \u003cp\u003e68 Use Story Testimonials 175\u003c\/p\u003e \u003cp\u003e69 When Words Are Worth a Thousand Pictures 177\u003c\/p\u003e \u003cp\u003e70 The Million-Dollar Pickle 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Ten Consumer Brainfluence 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e71 Simple Marketing for Complex Products 184\u003c\/p\u003e \u003cp\u003e72 Sell to the Inner Infovore 187\u003c\/p\u003e \u003cp\u003e73 Want Versus Should: Time Your Pitch 189\u003c\/p\u003e \u003cp\u003e74 Sell to Tightwads 191\u003c\/p\u003e \u003cp\u003e75 Sell to Spendthrifts 195\u003c\/p\u003e \u003cp\u003e76 Take a Chance on a Contest 198\u003c\/p\u003e \u003cp\u003e77 Unconventional Personalization 201\u003c\/p\u003e \u003cp\u003e78 Expect More, and Get It! 204\u003c\/p\u003e \u003cp\u003e79 Surprise Your Customers! 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Eleven Gender Brainfluence 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e80 Mating on the Mind 212\u003c\/p\u003e \u003cp\u003e81 Guys Like It Simple 214\u003c\/p\u003e \u003cp\u003e82 Are Women Better at Sales? 216\u003c\/p\u003e \u003cp\u003e83 Do Women Make Men Crazy? 220\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Twelve Shopper Brainfluence 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e84 Cooties in Every Bag 224\u003c\/p\u003e \u003cp\u003e85 Customer Replies Change Minds 226\u003c\/p\u003e \u003cp\u003e86 It’s Wise to Apologize 228\u003c\/p\u003e \u003cp\u003e87 The Power of Touch 230\u003c\/p\u003e \u003cp\u003e88 When Difficulty Sells 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Thirteen Video, TV, and Film Brainfluence 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e89 Don’t Put the CEO on TV 236\u003c\/p\u003e \u003cp\u003e90 Get the Order Right! 238\u003c\/p\u003e \u003cp\u003e91 Emotion Beats Logic 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection Fourteen Brainfluence on the Web 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e92 First Impressions Count—Really! 244\u003c\/p\u003e \u003cp\u003e93 Make Your Website Golden 246\u003c\/p\u003e \u003cp\u003e94 Rich Media Boost Engagement 248\u003c\/p\u003e \u003cp\u003e95 Reward Versus Reciprocity 250\u003c\/p\u003e \u003cp\u003e96 Exploit Scarcity on the Fly 252\u003c\/p\u003e \u003cp\u003e97 Target Boomers With Simplicity 254\u003c\/p\u003e \u003cp\u003e98 Use Your Customer’s Imagination 256\u003c\/p\u003e \u003cp\u003e99 Avoid the Corner of Death 258\u003c\/p\u003e \u003cp\u003e100 Computers as People 259\u003c\/p\u003e \u003cp\u003eAfterword: What’s Next? 263\u003c\/p\u003e \u003cp\u003eEndnotes 265\u003c\/p\u003e \u003cp\u003eIndex 279\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866365407575,"sku":"9781118113363","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118113363.jpg?v=1722278302","url":"https:\/\/bookcurl.com\/products\/brainfluence-9781118113363","provider":"Book Curl","version":"1.0","type":"link"}