{"product_id":"boring2brave-the-bravery-as-a-strategy-mindset-that-s-transforming-b2b-marketing-9781788602211","title":"Boring2Brave: The ‘bravery-as-a-strategy’ mindset","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eHello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?”\u003c\/p\u003e\u003cp\u003eIt’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’.\u003c\/p\u003e\u003cp\u003eSound familiar? Try being braver.\u003c\/p\u003e\u003cp\u003eBoring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.\u003c\/p\u003e\u003cp\u003eJust by being brave.\u003c\/p\u003e\u003cp\u003eA former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eBeing creative is important in any job. Being creative when you are in marketing is vital. This book is for those working in marketing and creative jobs, looking to brush up their creative stream and be brave. Very interesting and supportive.\u003c\/p\u003e * NetGalley *\u003cbr\u003e\u003cp\u003e\u003cb\u003eA thought provoking read for B2B marketers at all levels\u003c\/b\u003e\u003cbr\u003eBoring2Brave is an illuminating read, throwing down the gauntlet to B2B marketers everywhere to raise their game and dare to be braver in their marketing activity. Brought to life by insightful – and amusing – examples from thought leaders across the industry, this is a great work that raises question we as marketers should all be asking ourselves: Do I want to spend my life writing ebooks? Are my creative skills really bringing genuine value to the business launching another inane newsletter? Or can I be better by being braver? A breath of fresh air in marketing strategy literature, Boring 2 Brave is a great way to reconsider your marketing activity and inspire new ways of thinkings for yourself, and across your wider business.\u003c\/p\u003e * Amazon *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePrelims\u003c\/p\u003e\u003cp\u003eAbout your author \u003c\/p\u003e\u003cp\u003eAbout this book \u003c\/p\u003e\u003cp\u003eForeword\u003c\/p\u003e\u003cp\u003eMain text\u003c\/p\u003e\u003cp\u003e1) How The Hell Did We Get Here?\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eView From Inside B2B’s Tech Marketing Bubble\u003c\/li\u003e\n\u003cli\u003eShouldn’t \"Technology Marketing\" Be A Bit More Rock ’n’ Roll?\u003c\/li\u003e\n\u003cli\u003eHan Solo \u0026amp; C3PO: Only One Of Them Is 'B2B Tech Marketing'...\u003c\/li\u003e\n\u003cli\u003ePlanet Earth 2016-2020 (and beyond): Why Your Customer Deserves More\u003c\/li\u003e\n\u003cli\u003eWhy Are We B2B Marketers So Willing To Settle?\u003c\/li\u003e\n\u003cli\u003eB2C - Bravery2Creativity\u003c\/li\u003e\n\u003cli\u003eB2B - Boring2Brave\u003c\/li\u003e\n\u003cli\u003eThe Boring2Brave Mindset: Be The Entrepreneur Within\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e2) Boring\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe ‘Safety’ Gamble: A Risky Game\u003c\/li\u003e\n\u003cli\u003eThe Metrics Of Mediocrity\u003c\/li\u003e\n\u003cli\u003eStrategy And Tactics Without ‘Brand’\u003c\/li\u003e\n\u003cli\u003eWinter Of Our Dissed Content\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eThe Five Boring Beasts of B2B Marketing \u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003eThe Sales Blog \u003c\/li\u003e\n\u003cli\u003eThe White Paper \u003c\/li\u003e\n\u003cli\u003eThe Webinar \u003c\/li\u003e\n\u003cli\u003eThe E-BookThe Trade Event\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\n\u003cli\u003eB2B Marketing’s Black Hole \u003c\/li\u003e\n\u003cli\u003eThe Tale Of Two Daves Battery-Farmed “Creativity”\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e3) Brave\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDifferent Is Good\u003c\/li\u003e\n\u003cli\u003eVive La Difference\u003c\/li\u003e\n\u003cli\u003eB2Beatles: Why John, Paul, George And Especially Ringo Should Be Your New Role Models\u003c\/li\u003e\n\u003cli\u003e‘Fast And Slow’: How To Master Two-Speed Marketing\u003c\/li\u003e\n\u003cli\u003eTrue Impact vs Fake News: The Right And Wrong Analytics\u003c\/li\u003e\n\u003cli\u003eGrab A Spear: It’s Time To Slay Some Dragons\u003c\/li\u003e\n\u003cli\u003eData vs Instinct And The Power Of Being Gutsy\u003c\/li\u003e\n\u003cli\u003eTrusting In Magic You Can’t Measure\u003c\/li\u003e\n\u003cli\u003eLearn To Brief Braver\u003c\/li\u003e\n\u003cli\u003eMaking Bravery Profitable\u003c\/li\u003e\n\u003cli\u003e‘Growth Two Ways’ - Personal and Organisational\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e4) Boring2Brave\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDon’t Look Before You Leap: Lessons To Apply Today\u003c\/li\u003e\n\u003cli\u003eSpeaking Truth To Power (And Trying To Avoid Getting Punched By A Deputy Prime Minister)\u003c\/li\u003e\n\u003cli\u003eFrankensteins in Salt Lake City\u003c\/li\u003e\n\u003cli\u003eThe Truth About Data\u003c\/li\u003e\n\u003cli\u003eWeaponise Your Instinct\u003c\/li\u003e\n\u003cli\u003eROI: A Never-Ending, All-Out Sprint\u003c\/li\u003e\n\u003cli\u003eBrand Awareness: Growth While You Sleep\u003c\/li\u003e\n\u003cli\u003eDon’t Be A Marketer, Be A Go-To-Marketer\u003c\/li\u003e\n\u003cli\u003e‘Brave’: A Happiness Mindset\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":50515973079383,"sku":"9781788602211","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781788602211.jpg?v=1745428378","url":"https:\/\/bookcurl.com\/products\/boring2brave-the-bravery-as-a-strategy-mindset-that-s-transforming-b2b-marketing-9781788602211","provider":"Book Curl","version":"1.0","type":"link"}