{"product_id":"book-yourself-solid-9781119431220","title":"Book Yourself Solid","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eKick off the cycle of success with serious self-promotion that works   Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of \"busy\" as the equivalent of \"successful\"   but that's not always the case. The key lies in what you're busy doing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eAuthor’s Note xi\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule One Your Foundation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Red Velvet Rope Policy 3\u003c\/p\u003e \u003cp\u003eChapter 2 Why People Buy What You’re Selling 16\u003c\/p\u003e \u003cp\u003eChapter 3 Develop a Personal Brand 32\u003c\/p\u003e \u003cp\u003eChapter 4 How to Talk About What You Do 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule Two Building Trust and Credibility 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Becoming a Likeable Expert in Your Field 63\u003c\/p\u003e \u003cp\u003eChapter 6 The Book Yourself Solid Sales Cycle Process 76\u003c\/p\u003e \u003cp\u003eChapter 7 The Book Yourself Solid Keep-in-Touch Strategy 95\u003c\/p\u003e \u003cp\u003eChapter 8 The Power of Information Products 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule Three Simple Selling and Perfect Pricing 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Perfect Pricing 127\u003c\/p\u003e \u003cp\u003eChapter 10 Super Simple Selling 141\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule Four The Book Yourself Solid Six Core Self-Promotion Strategies 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Book Yourself Solid Networking Strategy 155\u003c\/p\u003e \u003cp\u003eChapter 12 The Book Yourself Solid Direct Outreach Strategy 177\u003c\/p\u003e \u003cp\u003eChapter 13 The Book Yourself Solid Referral Strategy 199\u003c\/p\u003e \u003cp\u003eChapter 14 The Book Yourself Solid Speaking Strategy 210\u003c\/p\u003e \u003cp\u003eChapter 15 The Book Yourself Solid Writing Strategy 237\u003c\/p\u003e \u003cp\u003eChapter 16 The Book Yourself Solid Web Strategy 256\u003c\/p\u003e \u003cp\u003ePart 1: Designing Your Website 258\u003c\/p\u003e \u003cp\u003ePart 2: Getting Visitors to Your Website 270\u003c\/p\u003e \u003cp\u003ePart 3: Building Your Social Media Platform 281\u003c\/p\u003e \u003cp\u003eFinal Thoughts 290\u003c\/p\u003e \u003cp\u003eReferences 293\u003c\/p\u003e \u003cp\u003eHow to Reach Michael Port 295\u003c\/p\u003e \u003cp\u003eAbout the Author 296\u003c\/p\u003e \u003cp\u003eIndex 297\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866395226455,"sku":"9781119431220","price":17.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119431220.jpg?v=1722278448","url":"https:\/\/bookcurl.com\/products\/book-yourself-solid-9781119431220","provider":"Book Curl","version":"1.0","type":"link"}