{"product_id":"book-clubs-and-book-commerce-9781108708814","title":"Book Clubs and Book Commerce","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introduction; 2. Book clubs: definition and basic structure; 3. Books for the masses: book clubs in the twentieth century; 4. Chances and challenges for book clubs today; 5. Conclusions and outlook.","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":51019411423575,"sku":"9781108708814","price":15.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781108708814.jpg?v=1750780192","url":"https:\/\/bookcurl.com\/products\/book-clubs-and-book-commerce-9781108708814","provider":"Book Curl","version":"1.0","type":"link"}