{"product_id":"bollywood-boom-indias-rise-as-a-soft-power-9780143429180","title":"Bollywood Boom Indias Rise As A Soft Power","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBollywood's global impact has surged in the 21st century, with stars like the Khans and international talents gaining worldwide popularity. Roopa Swaminathan's book explores Bollywood's success, highlighting its role in India's soft power and global influence through trade, tourism, and cultural appeal.","brand":"Penguin Books India Pvt Ltd","offers":[{"title":"Default Title","offer_id":48883813646679,"sku":"9780143429180","price":10.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780143429180.jpg?v=1722529155","url":"https:\/\/bookcurl.com\/products\/bollywood-boom-indias-rise-as-a-soft-power-9780143429180","provider":"Book Curl","version":"1.0","type":"link"}