{"product_id":"body-of-truth-9780471444398","title":"Body of Truth","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eCompanies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed  he results are bad advertisements, or advertisements that are compelling but overshadow the product.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: Laying the Groundwork for Sensory Logic.  \u003cp\u003eChapter 1. Fighting the Battle: \u003ci\u003eHow to Make the Case for the New Marketing Paradigm.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2. Rationality Redefined: \u003ci\u003eHow Cognition and Communication Actually Work.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3. Marketing Backed by Science: \u003ci\u003eApplying Scientific Insights for Marketing Success.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4. The New Research: \u003ci\u003eUnderstanding How Consumers Really View Your Products.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5. Using Emotive Branding: \u003ci\u003eHow to Tap into Consumers’ Deepest Emotions.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6. Powerful Brand Story Design: \u003ci\u003eCreating a Narrative That Will Solidify Consumer Devotion.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 7. Emotional Positioning: \u003ci\u003eHow to Sell Your Products Based on Their Emotional Resonance.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8. Using Emotive Scripts: \u003ci\u003eTapping into Consumers’ Emotional Memory Banks.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 9. Consumers’ Evolutionary Needs: \u003ci\u003eAppealing to Humans’ Innate Desires.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10. Looking Forward: \u003ci\u003eHow Science Will Continue to Benefit Marketing.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402596032855,"sku":"9780471444398","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471444398.jpg?v=1730480911","url":"https:\/\/bookcurl.com\/products\/body-of-truth-9780471444398","provider":"Book Curl","version":"1.0","type":"link"}