{"product_id":"black-and-white-thinking-9780552175364","title":"Black and White Thinking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant  NEXT BIG IDEA book club read about how to avoid the pitfalls of too  little, and too much, complexity.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e''Essential insights into the character of human choice and decision-making.'' ROBERT CIALDINI, bestselling author of \u003ci\u003eInfluence\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn this groundbreaking exploration of how our brains work, psychologist Professor Kevin Dutton explains that by understanding the nature of our  hardwired black and white thinking we are better equipped to negotiate  life''s grey zones and make subtler and smarter decisions.\u003cbr\u003e\u003cbr\u003eOur brains are hardwired to sort, categorize and draw lines. It''s how we navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. We have to draw the line somewhere, we say. But lines can be unhelpful or even dangerous when drawn where they aren''t wanted, or in \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eDutton provides simplifying, clarifying and essential insights into the character of human choice and decision-making. You'll not think about thinking the same way afterwards. * Robert Cialdini, author of INFLUENCE and PRE-SUASION *\u003cbr\u003eKevin Dutton has the great gift of being able to see patterns in human behaviour… He talks about his discoveries, and about their implications for all of us, with the flair and clarity of a practised storyteller. Fascinating, important, and entirely convincing. * Philip Pullman *\u003cbr\u003eKevin Dutton is a Special Forces style psychologist. Daring. Original. All-action. No nonsense. * Sir Ranulph Fiennes *\u003c\/p\u003e","brand":"Transworld Publishers Ltd","offers":[{"title":"Default Title","offer_id":48735169053015,"sku":"9780552175364","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780552175364.jpg?v=1723810052","url":"https:\/\/bookcurl.com\/products\/black-and-white-thinking-9780552175364","provider":"Book Curl","version":"1.0","type":"link"}