{"product_id":"billion-dollar-green-9780470343777","title":"Billion Dollar Green","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn  Billion Dollar Green , Tobin Smith gives the facts and forecasts on growth in the green investing front and lets readers see for themselves just how large the opportunity is. The green tech sphere has become increasingly popular over the past few years, and is now one of the hottest industries to invest.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eIntroduction. It's a Green, Green, Green, World.\u003c\/p\u003e \u003cp\u003eWhat Drives the Green Wave?\u003c\/p\u003e \u003cp\u003eAn Oily Proposition.\u003c\/p\u003e \u003cp\u003eWe Want Our NRG!\u003c\/p\u003e \u003cp\u003eA Cleaner Future.\u003c\/p\u003e \u003cp\u003eGreen Is Getting Cost Competitive.\u003c\/p\u003e \u003cp\u003eMo' Money, Mo' Growth.\u003c\/p\u003e \u003cp\u003eThe Greening of the Consumer.\u003c\/p\u003e \u003cp\u003eBuilding a Green Portfolio.\u003c\/p\u003e \u003cp\u003eEnvironment Protection Becomes Big Bucks.\u003c\/p\u003e \u003cp\u003eThe Goal of This Book.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Catalyzing into Green: Why, and Why Now?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRising Global Energy Demand.\u003c\/p\u003e \u003cp\u003eThe Chindia Syndrome.\u003c\/p\u003e \u003cp\u003eWhere Does That Energy Come From?\u003c\/p\u003e \u003cp\u003eEnergy Security: The New Cold War.\u003c\/p\u003e \u003cp\u003eCarbon Concerns.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Mandating Growth: Creating Greener Pastures.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGreen Public Policy.\u003c\/p\u003e \u003cp\u003eMo' Money, Mo' Growth.\u003c\/p\u003e \u003cp\u003eThe Green Capital Boom.\u003c\/p\u003e \u003cp\u003eThe VC View.\u003c\/p\u003e \u003cp\u003eMaking Real Money.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Waving The Green Flag: Clean Transportation.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDriving Along in My Automobile.\u003c\/p\u003e \u003cp\u003eA Green Way Forward.\u003c\/p\u003e \u003cp\u003eThe Hybrid Theory.\u003c\/p\u003e \u003cp\u003ePlug In and Fire Up the Engine.\u003c\/p\u003e \u003cp\u003eEV All the Way.\u003c\/p\u003e \u003cp\u003eHow Do We Make Money?\u003c\/p\u003e \u003cp\u003eThe Bleeding Edge.\u003c\/p\u003e \u003cp\u003eWords of Caution.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: I Wanna Soak up the Sun!: Harnessing the Profit Power of Solar.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSand  and Sun, Not Just a Vacation Mantra.\u003c\/p\u003e \u003cp\u003eCosts and Incentives: Creating Sunny Choices.\u003c\/p\u003e \u003cp\u003eLet the Sunshine In.\u003c\/p\u003e \u003cp\u003eThe Changewave Thesis.\u003c\/p\u003e \u003cp\u003eSolar Superstars.\u003c\/p\u003e \u003cp\u003eA Solar Epilogue.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Water, Water, Everywhere, Nor Any Drop to Drink: Sympathizing with the Ancient Mariner.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou're Going to Drive Me to Drinking.\u003c\/p\u003e \u003cp\u003eIf You Build It, They Will Drink.\u003c\/p\u003e \u003cp\u003eA Tall Drink of Green Water.\u003c\/p\u003e \u003cp\u003eThe Alliance Dips Its Toe into the Water.\u003c\/p\u003e \u003cp\u003eSplashing Around in the Water Investment Pool.\u003c\/p\u003e \u003cp\u003eToweling Offâ??and on to the Power Grid.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Avoiding \"Grid\" Lock: The Powers that Be Are Going Smart.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Vision for the Modern Grid.\u003c\/p\u003e \u003cp\u003eSeven Valuable Virtues of the Modern Grid.\u003c\/p\u003e \u003cp\u003eMeters for the New Millennium.\u003c\/p\u003e \u003cp\u003eThe Smart Meter Players.\u003c\/p\u003e \u003cp\u003eAdopting the Information Solution.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Eco-Efficient IT: The Nerds Are Turning Green.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Virtualization?\u003c\/p\u003e \u003cp\u003eSaving Kilowatts Equals Saving Money.\u003c\/p\u003e \u003cp\u003eVirtually the Best.\u003c\/p\u003e \u003cp\u003eEco-Efficient IT is the Future.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter Eight: Green Plastics: Cleaning Up Society's Legacy.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of Green Plastics.\u003c\/p\u003e \u003cp\u003eThe Why and Who of Green Plastics.\u003c\/p\u003e \u003cp\u003eA Question of Cost and Market Adoption.\u003c\/p\u003e \u003cp\u003eJust a Drop in the Bio Bucket.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Fill 'Er Up with Biofuels: Growing Your Own Octane.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEthanol: The Good, the Bad and the Ugly.\u003c\/p\u003e \u003cp\u003eCellulosic Ethanol.\u003c\/p\u003e \u003cp\u003eBlame It on Rio.\u003c\/p\u003e \u003cp\u003eMandates, Tax Credits, and Tariffs.\u003c\/p\u003e \u003cp\u003eInvesting in Team Ethanol.\u003c\/p\u003e \u003cp\u003eBye-Bye Biologics.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Fuel Cells and Advanced Batteries: The Rise of Pink Bunny Power.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFuel Cells: Hydrogen Anyone?\u003c\/p\u003e \u003cp\u003eFuel Cell Types and Applications.\u003c\/p\u003e \u003cp\u003eBig Costs, Big Benefits.\u003c\/p\u003e \u003cp\u003ePowering Your Portfolio with Fuel Cells.\u003c\/p\u003e \u003cp\u003eAdvanced Batteries.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Wind Power: Harnessing Nature's Breath.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlowin' Up the Energy Charts.\u003c\/p\u003e \u003cp\u003eThe Good and the Bad of Blowin' in the Wind.\u003c\/p\u003e \u003cp\u003eTurbines at a Glance.\u003c\/p\u003e \u003cp\u003eThe Breezy Dynamics of Growth.\u003c\/p\u003e \u003cp\u003eSubsidies and Supply Shortages.\u003c\/p\u003e \u003cp\u003eInvesting in Windy Conditions.\u003c\/p\u003e \u003cp\u003eBlowing on to Chapter 12.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: The New, Old Green Tech: Cleaning Up Coal's Act.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Coal, Hard Facts.\u003c\/p\u003e \u003cp\u003eMovin' On Up from Low Grade to High Grade.\u003c\/p\u003e \u003cp\u003eScrubbing Coal's Image.\u003c\/p\u003e \u003cp\u003eThe Great Carbon Roundup.\u003c\/p\u003e \u003cp\u003eA Deeper Shade of Green.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Living La Vida Verde: Green Buildings, Lighting, Natural Foods, and Lifestyles.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Green We Inhabit.\u003c\/p\u003e \u003cp\u003eBy the Dawn's Early Green Light.\u003c\/p\u003e \u003cp\u003eLED Lighting Leads the Way.\u003c\/p\u003e \u003cp\u003eGreen Movement Market Opportunities.\u003c\/p\u003e \u003cp\u003eToward the End of a Green Journey.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Building a Green Portfolio: A Green Call to Arms.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCAUTION: Green Portfolio Construction Ahead.\u003c\/p\u003e \u003cp\u003eThe World is Not Flatâ??It's Voracious.\u003c\/p\u003e \u003cp\u003eAppendix A: Master List of Green Companies.\u003c\/p\u003e \u003cp\u003eAppendix B: Green Investing Resources.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default 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