{"product_id":"billion-dollar-burger-9780349420349","title":"Billion Dollar Burger","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA fast-paced, gripping insider account of the entrepreneurs and renegades racing to bring lab-grown meat to the world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world''s fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion and more emissions than air travel, paper mills and coal mining combined. It also depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. The whole world seems to be sleepwalking into a food crisis.\u003cbr\u003e\u003cbr\u003eBut a band of doctors, scientists, activists and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the fo\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA thorough, thoughtful dive into the revolution coming for our plates. I learned so much\u003cbr\u003eA wild ride to the far horizon of our food system. Chase Purdy breaks important new ground in this gripping account about the innovators, activists and big-money investors who are reinventing meat as we know it. Not only are they changing the world - they're doing it a lot faster than you think\u003cbr\u003eThis is a fast-paced, early peek into what will soon be the topic at dinner for the next two decades: lab-grown meat. What do we call it, is it good, should I eat it? Read this and get ahead of the curve\u003cbr\u003e\u003ci\u003eBillion Dollar Burger \u003c\/i\u003eis a journalistic feat, offering us the first real, behind-the-scenes look at the wild world of vegans, scientists and venture capitalists racing to upend our plates. A thoughtful, entertaining, well-researched and essential book\u003cbr\u003eCan humanity move beyond the slaughterhouse? \u003ci\u003eBillion Dollar Burger \u003c\/i\u003eis a compulsive and well-researched account of the scientists, entrepreneurs and activists trying to save the world through high-tech meat\u003cbr\u003eA deeply reported account of the science, politics, and personalities behind cell-cultured meat that every eater needs to read. Chase Purdy brings the stuff of science fiction to life in this fascinating book\u003cb\u003e \u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eChase Purdy brilliantly chronicles the emergence of a new industry poised to set us on the path to a more humane future, with dramatic implications for agriculture, the environment and the way we think about food\u003c\/p\u003e -- \u003cb\u003eMartin Ford, author of \u003ci\u003eRise of the Robots\u003c\/i\u003e and \u003ci\u003eArchitects of Intelligence\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eA thoroughly enjoyable read. Chase Purdy offers us a window into this nascent industry at a particularly interesting time in the growth of the early pioneer cultured meat companies. He delivers an insightful narrative into the future of our food system and navigates the politics and personalities that are shaping the scaling, regulation and consumer acceptance of cultured meat -- \u003cb\u003eIlltud Dunsford, CEO, Cellular Agriculture Ltd\u003c\/b\u003e\u003cbr\u003eA very interesting read. This advance in technology could have a massive influence on our future. Whether or not you'd serve lab-grown meat on your dinner table, it has the power to save billions of animals from exploitation and could enable us to conserve the planet -- \u003cb\u003eLucy Watson, bestselling author of \u003ci\u003eFeed Me Vegan\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eA well-researched and insightful narrative of the \"edible space race\" . . . \u003ci\u003eBillion Dollar Burger\u003c\/i\u003e is an exciting and unpredictable journey into the heart of a growing new sector that will have huge consequences for the future of the planet -- Gege Li * Chemistry World *","brand":"Little, Brown Book Group","offers":[{"title":"Default Title","offer_id":48733672243543,"sku":"9780349420349","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780349420349.jpg?v=1720001148","url":"https:\/\/bookcurl.com\/products\/billion-dollar-burger-9780349420349","provider":"Book Curl","version":"1.0","type":"link"}