{"product_id":"big-vape-9781250838971","title":"Big Vape","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eFast-paced and impressively researched, this detailed account sings. \u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e, starred review\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003eA \u003ci\u003ePublishers Weekly\u003c\/i\u003e Top Ten Book of the Summer (2021)\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eA propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eIt began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eTime\u003c\/i\u003e magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Val\u003c\/p\u003e","brand":"Henry Holt \u0026 Company Inc","offers":[{"title":"Default Title","offer_id":48738447753559,"sku":"9781250838971","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781250838971.jpg?v=1723812062","url":"https:\/\/bookcurl.com\/products\/big-vape-9781250838971","provider":"Book Curl","version":"1.0","type":"link"}