{"product_id":"big-steel-9780774816663","title":"Big Steel","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBig Steel examines trade, competition, and survival in a key industry under globalizing pressures.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"Big Steel explores an industry that has been in near continual transformation for a generation or more and captures the shape and structure of these changes. Perhaps even more significantly, it makes the case that developments in the new millennium denote a new phase in the global steel business, which portends even more dramatic changes of behaviour and performance. - Peter Clancy, St. Francis Xavier University\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eAcknowledgment\u003c\/p\u003e \u003cp\u003e1 Introduction\u003c\/p\u003e \u003cp\u003e2 A Tough Industry\u003c\/p\u003e \u003cp\u003e3 Prices, Preferences, and Strategy\u003c\/p\u003e \u003cp\u003e4 Trading Steel\u003c\/p\u003e \u003cp\u003e5 Survival\u003c\/p\u003e \u003cp\u003e6 Steel in a Global Perspective\u003c\/p\u003e \u003cp\u003eNotes; Bibliography\u003c\/p\u003e","brand":"University of British Columbia Press","offers":[{"title":"Default Title","offer_id":49404919120215,"sku":"9780774816663","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780774816663.jpg?v=1730488052","url":"https:\/\/bookcurl.com\/products\/big-steel-9780774816663","provider":"Book Curl","version":"1.0","type":"link"}