{"product_id":"big-data-9781118965832","title":"Big Data","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eConvert the promise of big data into real world results\u003c\/b\u003e \u003cp\u003eThere is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. \u003ci\u003eBig Data\u003c\/i\u003e will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, \u003ci\u003eBig Data \u003c\/i\u003ewill take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscusses how companies need to clearly define what \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Welcome to a Smarter World 1\u003c\/p\u003e \u003cp\u003e1 Smarter Business 9\u003c\/p\u003e \u003cp\u003e2 S = Start With Strategy 23\u003c\/p\u003e \u003cp\u003e3 M = Measure Metrics and Data 57\u003c\/p\u003e \u003cp\u003e4 A = Apply Analytics 105\u003c\/p\u003e \u003cp\u003e5 R = Report Results 155\u003c\/p\u003e \u003cp\u003e6 T = Transform Business 199\u003c\/p\u003e \u003cp\u003eConclusion 231\u003c\/p\u003e \u003cp\u003eAbout the Author 236\u003c\/p\u003e \u003cp\u003eAcknowledgements 238\u003c\/p\u003e \u003cp\u003eIndex 239\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866383429975,"sku":"9781118965832","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118965832.jpg?v=1722278387","url":"https:\/\/bookcurl.com\/products\/big-data-9781118965832","provider":"Book Curl","version":"1.0","type":"link"}