{"product_id":"beyond-viral-9780470598887","title":"Beyond Viral","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePromote your product using the most visceral form of social media-online video  Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword (\u003ci\u003eDavid Meerman Scott\u003c\/i\u003e).  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003eChapter 1 The Least a Marketer Needs to Know.\u003c\/p\u003e \u003cp\u003eChapter 2 Flavors of Video: From Skateboarding Cats to Pro.\u003c\/p\u003e \u003cp\u003eChapter 3 Viral Video Is Dead.\u003c\/p\u003e \u003cp\u003eChapter 4 Video’s Role in the Marketing Funnel.\u003c\/p\u003e \u003cp\u003eChapter 5 The Most Visceral Form of Social Media.\u003c\/p\u003e \u003cp\u003eChapter 6 Inside YouTube.\u003c\/p\u003e \u003cp\u003eChapter 7 Agencies Searching for Role.\u003c\/p\u003e \u003cp\u003eChapter 8 Learning from Online-Video “Stars.”\u003c\/p\u003e \u003cp\u003eChapter 9 Marketing via Webstars.\u003c\/p\u003e \u003cp\u003eChapter 10 Paid Video Advertising.\u003c\/p\u003e \u003cp\u003eChapter 11 Measuring ROI and Performance of Online Video.\u003c\/p\u003e \u003cp\u003eChapter 12 Video and Search Engine Optimization.\u003c\/p\u003e \u003cp\u003eChapter 13 How to Get Popular on YouTube.\u003c\/p\u003e \u003cp\u003eChapter 14 Can You Make Money from Online Video?\u003c\/p\u003e \u003cp\u003eChapter 15 Guerrilla Video for Entrepreneurs and Cause-Related Marketing.\u003c\/p\u003e \u003cp\u003eChapter 16 Learning from Obama Girl by Ben Relles.\u003c\/p\u003e \u003cp\u003eChapter 17 Insider Information: Behind the Curtain.\u003c\/p\u003e \u003cp\u003eChapter 18 The Future of Online Video.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402374193495,"sku":"9780470598887","price":16.14,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/beyond-viral-9780470598887","provider":"Book Curl","version":"1.0","type":"link"}