{"product_id":"beyond-the-visual-an-introduction-to-researching-multimodal-phenomena-9780807766842","title":"Beyond the Visual  An Introduction to Researching","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eProivdes a survey of contemporary approaches to researching a wide range of visual and multimodal phenomena. Building on his earlier book, \u003cem\u003eReading the Visual\u003c\/em\u003e, Serafini shares resources for conducting multimodal research across the social sciences.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eContents\u003c\/li\u003e\n\u003cli\u003eForeword\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eTheo van Leeuwen \u003c\/em\u003exi\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAcknowledgments xiii\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIntroduction 1\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePART I: FOUNDATIONS\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e1. Conceptualizing Visual and Multimodal Phenomena 17\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2. Theoretical Foundations of Multimodal Research 32\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePART II: ANALYTICAL FRAMEWORKS: TEXTS AND OBJECTS\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3. Iconographical Analysis 51\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e4. Visual Discourse Analysis 58\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e5. Visual Rhetorical Analysis 65\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e6. Multimodal Framing Analysis 71\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e7. Multimodal Content Analysis 78\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e8. Systemic Functional Multimodal Discourse Analysis 86\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e9. Multimodal Genre Analysis 93\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eResearch Vignettes: Texts and Objects 99\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 1: Young Children's Multimodal Compositions 99\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eLindsey Moses\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 2: Multimodal Content of Magazine Covers 102\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eStephanie F. Reid, Danielle Kachorsky, and Kathryn P. Chapman\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 3: Critical Visual Discourse Analysis of 3-D Sculpture 107\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003ePeggy Albers\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 4: Multimodal Content Analysis of Wine Labels 110\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eFrank Serafini\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 5: Examining Wordless Picture Books 115\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eEvelyn Arizpe and Julie E. McAdam\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 6: A Critical Multimodal Comparison of Animation Software 118\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eEmilia Djonov\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 7: Multimodality and Orientation-to- Action in Video Games 122\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eJeffrey B. Holmes, Earl Aguilera, and Kelly M. Tran\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 8: Animated Movie Adaptations of Literary Picture Books 125\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eLen Unsworth\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePART III: ANALYTICAL FRAMEWORKS: EVENTS AND SPACES\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e10. Social Semiotic Multimodal Analysis 133\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e11. Critical Multimodal Analysis 140\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e12. Mediated Discourse (Interactional) Analysis 147\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e13. Multimodal Ethnographic Analysis 153\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e14. Spatial Discourse Analysis 160\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e15. Multimodal Cultural Analysis 166\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e16. Digitally Based Multimodal Analysis 173\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eResearch Vignettes: Events and Spaces 180\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 9: Mapping (Visual) Identities During COVID-19 180\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eJennifer Rowsell\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 10: Critical Multimodal Analysis of Voting Spaces 183\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eMarva Cappello\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 11: Multimodal Interaction Analysis of Social Positioning in Young Children at School 187\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eKatie Bernstein\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 12: Understanding Spatial Pedagogy 190\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eFei Victor Lim\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 13: Collective Multimodal Research of Social Interaction in the COVID-19 Pandemic 194\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eElisabetta Adami\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 14: Analyzing Children's Virtual Realities 197\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eKathy A. Mills and Lesley Friend\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 15: A Multimodal Analysis of Children's Play 201\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eKate Cowan and John Potter\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003eResearch Vignette 16: Spatial Discourse Analysis of Informal Outdoor Learning Spaces 204\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eLouise Ravelli\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEpilogue: Looking Back, Moving Forward 209\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eReferences 215\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eIndex 235\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAbout the Author and the Contributors 245\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50577504469335,"sku":"9780807766842","price":33.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780807766842.jpg?v=1746095604","url":"https:\/\/bookcurl.com\/products\/beyond-the-visual-an-introduction-to-researching-multimodal-phenomena-9780807766842","provider":"Book Curl","version":"1.0","type":"link"}