{"product_id":"beyond-the-scoreboard-9781450413039","title":"Beyond the Scoreboard","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport. Packed with information from industry insiders, \u003ci\u003eBeyond the Scoreboard\u003c\/i\u003e reveals the true movers and shakers while looking at the forces driving this lucrative business. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003e\"\u003c\/i\u003eBeyond the Scoreboard \u003ci\u003eoffers a behind-the-scenes look at professional sport. From players' contracts to event bidding, the book reveals the real components driving business and the hot-button topics of this high-stakes business.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJerry Jones -- \u003c\/b\u003eOwner and General Manager, Dallas Cowboys \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"\u003c\/i\u003eBeyond the Scoreboard \u003ci\u003ereveals the true movers and shakers in sports and examines the forces driving this lucrative business.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJohn Skipper -- \u003c\/b\u003eExecutive Vice President of Content, ESPN \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Few people I know have as much passion for the inner workings of the sport industry as Rick Horrow. In\u003c\/i\u003e Beyond the Scoreboard\u003ci\u003e, he gives fans a unique insider's view of the sports they love.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJack Nicklaus --\u003c\/b\u003e Winner of a record 18 professional major championships \u003c\/p\u003e\u003cp\u003e World Golf Hall of Fame member \u003c\/p\u003e\u003cp\u003e Five-time PGA Player of the Year Award winner \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e Foreword Paul Tagliabue, Former NFL Commissioner \u003c\/p\u003e\u003cp\u003e Introduction Looking at the World Through Rose Bowl-Colored Glasses \u003c\/p\u003e\u003cp\u003e Chapter 1. The Mega-Master Super Series XLXL \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMeet the Commishes Roger Goodell, National Football League \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e Chapter 2. Remote-Controlling What You See on Sport TV \u003c\/p\u003e\u003cp\u003e Chapter 3. Not Far From the Madden-ing Crowd \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMeet the Commishes David Stern, National Basketball Association \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e Chapter 4. The Big Labinski \u003c\/p\u003e\u003cp\u003e Chapter 5. The Government Gets Into—and Out Of—the Game \u003c\/p\u003e\u003cp\u003e Chapter 6. So You Wanna Own a Sport Team? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMeet the Commishes Gary Bettman, National Hockey League \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e Chapter 7. One Union Under Center \u003c\/p\u003e\u003cp\u003e Chapter 8. Sport Sponsorship 101 \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMeet the Commishes Brian France, NASCAR \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e Chapter 9. Ticket to the Future \u003c\/p\u003e","brand":"Human Kinetics Publishers","offers":[{"title":"Default Title","offer_id":49408554303831,"sku":"9781450413039","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781450413039.jpg?v=1730503317","url":"https:\/\/bookcurl.com\/products\/beyond-the-scoreboard-9781450413039","provider":"Book Curl","version":"1.0","type":"link"}