{"product_id":"beyond-the-sage-on-the-stage-communicating-science-and-contemporary-issues-effectively-9781487547486","title":"Beyond the Sage on the Stage  Communicating","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBeyond the Sage on the Stage provides practical, evidence-based communication lessons and debunks often-repeated communication myths.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of Figures and Tables Preface Acknowledgments   Introduction 1. Mapping the Landscape of Audiences, Contexts, and Goals 2. Masterful Use of Words and Images, the Fundamental Tools of the Communication Artisan 3. Metaphors and Analogies: Uncovering How They Frame Thought 4. So We Live in a Snow Globe? Misconception Mishaps and Designing Stories for Learning 5. The Hidden Climb Revealed: Giving Voice to People and Process 6. Negotiating Uncertainty and the Intricacies of Tradeoffs 7. How (Not) to Trigger Audiences’ Decision-Making Survival Tactics 8. Obvious but Wrong: The Perils of the Backfire Effect and Tips to Prevent It 9. Crucial Conversations, Trust, and the Dark Matter of Communication 10. Collecting the Tools into the Toolbox    Summary of Learning Objectives Notes References Index","brand":"MY - University of Toronto Press","offers":[{"title":"Default Title","offer_id":51040566149463,"sku":"9781487547486","price":47.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781487547486.jpg?v=1750947134","url":"https:\/\/bookcurl.com\/products\/beyond-the-sage-on-the-stage-communicating-science-and-contemporary-issues-effectively-9781487547486","provider":"Book Curl","version":"1.0","type":"link"}