{"product_id":"beyond-the-pale-9781118007365","title":"Beyond the Pale","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePersonal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.    Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co. , one of the most successful craft breweries in the United States.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePREFACE IV\u003c\/p\u003e \u003cp\u003eACKNOWLEDGMENTS VIII\u003c\/p\u003e \u003cp\u003eChapter 1 A Toaster, a Dryer, and a Glimpse of Things to Come 1\u003c\/p\u003e \u003cp\u003eChapter 2 Chico 25\u003c\/p\u003e \u003cp\u003eChapter 3 Pioneer Days 39\u003c\/p\u003e \u003cp\u003eChapter 4 Materials and Ingredients 65\u003c\/p\u003e \u003cp\u003eChapter 5 A Bag Full of Dreams but Empty Pockets 81\u003c\/p\u003e \u003cp\u003eChapter 6 To Market, To Market 91\u003c\/p\u003e \u003cp\u003eChapter 7 Growing Pains 109\u003c\/p\u003e \u003cp\u003eChapter 8 Moving On Up 125\u003c\/p\u003e \u003cp\u003eChapter 9 The Time of Troubles 147\u003c\/p\u003e \u003cp\u003eChapter 10 The Winchester Mystery Brewery 163\u003c\/p\u003e \u003cp\u003eChapter 11 Fork in the Road 175\u003c\/p\u003e \u003cp\u003eChapter 12 Germinating a Workforce 183\u003c\/p\u003e \u003cp\u003eChapter 13 New Millennium, New Challenges 199\u003c\/p\u003e \u003cp\u003eChapter 14 Doing the Right Thing 207\u003c\/p\u003e \u003cp\u003eChapter 15 Good Is Not Good Enough 217\u003c\/p\u003e \u003cp\u003eChapter 16 The Future 235\u003c\/p\u003e \u003cp\u003eINDEX 243\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406819795287,"sku":"9781118007365","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118007365.jpg?v=1730497224","url":"https:\/\/bookcurl.com\/products\/beyond-the-pale-9781118007365","provider":"Book Curl","version":"1.0","type":"link"}