{"product_id":"beyond-the-familiar-9780470976319","title":"Beyond the Familiar","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success:  \u003cul type=\"disc\"\u003e \u003cli\u003eOffer a clear, relevant \u003cb\u003e\u003ci\u003ecustomer promise\u003c\/i\u003e\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003eBuild \u003cb\u003e\u003ci\u003ecustomer trust\u003c\/i\u003e\u003c\/b\u003e by reliably delivering that promise\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e\u003ci\u003eContinuously improve\u003c\/i\u003e\u003c\/b\u003e the promise, while still reliably delivering it\u003c\/li\u003e \u003cli\u003eDrive the market by \u003cb\u003e\u003ci\u003einnovating\u003c\/i\u003e\u003c\/b\u003e beyond the familiar\u003c\/li\u003e \u003cli\u003eSupport all this with an \u003cb\u003e\u003ci\u003eopen organization\u003c\/i\u003e\u003c\/b\u003e that promotes frank discussion based on clear facts and market feedback.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'Beyond the Familiar lives up to its promise, rewards readers' trust and re-inforces Simply Better's straightforward lessons' (FT, March 2011). '...very much a practical guide...sets out methods of achieving the Holy Grail of consistent growth.' (Business Life, May 2011). ' Beyond the Familiar is a prescription for cautious, step-by-step change, not blue sky thinking.' (Marketingweek.co.uk, May 2011). 'This is a very short, very good book on how to grow a business, which every CEO or aspiring CEO should read' Robin Fairlie of the Institute of Direct and Digital Marketing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePREFACE vi\u003c\/p\u003e \u003cp\u003eACKNOWLEDGEMENTS ix\u003c\/p\u003e \u003cp\u003eChapter 1 What Every CEO Wants 1\u003c\/p\u003e \u003cp\u003eChapter 2 Your Promise to the Customer 19\u003c\/p\u003e \u003cp\u003eChapter 3 Delivering Today’s Promise Better and Better Every Day 39\u003c\/p\u003e \u003cp\u003eChapter 4 Driving the Market by Relentlessly Improving the Promise 67\u003c\/p\u003e \u003cp\u003eChapter 5 Innovating Beyond the Familiar 93\u003c\/p\u003e \u003cp\u003eChapter 6 Opening Up: What Leaders Must Do 119\u003c\/p\u003e \u003cp\u003ePOSTSCRIPT 145\u003c\/p\u003e \u003cp\u003eEND NOTES 151\u003c\/p\u003e \u003cp\u003eINDEX 167\u003c\/p\u003e \u003cp\u003eABOUT THE AUTHORS 174\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402472038743,"sku":"9780470976319","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470976319.jpg?v=1730480505","url":"https:\/\/bookcurl.com\/products\/beyond-the-familiar-9780470976319","provider":"Book Curl","version":"1.0","type":"link"}