{"product_id":"beyond-powerful-radio-9780367349141","title":"Beyond Powerful Radio","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA complete guide to becoming a successful communicator, \u003ci\u003eBeyond Powerful Radio\u003c\/i\u003e teaches time-tested techniques that work in any format â radio, TV, podcast, or online.\u003c\/p\u003e\u003cp\u003eLearn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on:\u003c\/p\u003e\u003cul\u003e \u003cli\u003ePodcasting: what you need to know to create, market, and produce on-demand audio. \u003c\/li\u003e \u003cli\u003eSocial media: a guide to best use and social media safety.\u003c\/li\u003e \u003cli\u003eStorytelling: an introduction to the âœPrismâ method, Story Spine, and other proven easy-to-try techniques desig\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51017876439383,"sku":"9780367349141","price":49.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367349141.jpg?v=1750774961","url":"https:\/\/bookcurl.com\/products\/beyond-powerful-radio-9780367349141","provider":"Book Curl","version":"1.0","type":"link"}