{"product_id":"beyond-persuasion-9781442615342","title":"Beyond Persuasion","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBeyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface  Level I Personal and Professional Foundations  Chapter 1 Communication: A Management Tool  Chapter 2 The Strategic Communication Process  Chapter 3 Interpersonal Skills  Chapter 4 Put it in Writing  Chapter 5 Presentations that Deliver  Chapter 6 Fundamentals of Social Media  Level II It All Begins at Home  Chapter 7 Communicating In-House  Chapter 8 Communicating Strategically With Your Board  Chapter 9 Working with P.R. \u0026amp; Corporate Communications  Level III The World Outside  Chapter 10 Creating Community Relationships  Chapter 11 Media Relations Process \u0026amp; Practices  Level IV Crises \u0026amp; Issues  Chapter 12 Communication in a Crisis  Chapter 13 A View to the Future  Bibliography  About the Author","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":52195279602007,"sku":"9781442615342","price":25.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781442615342.jpg?v=1763647020","url":"https:\/\/bookcurl.com\/products\/beyond-persuasion-9781442615342","provider":"Book Curl","version":"1.0","type":"link"}