{"product_id":"beyond-mainstream-media-9781032420264","title":"Beyond Mainstream Media","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eOffering one of the most comprehensive assessments of alternative media to date, \u003cem\u003eBeyond Mainstream Media\u003c\/em\u003e examines the rise of alternative media over the last decade, analysing their changing content and editorial strategies, and exploring why many people go beyond the mainstream media for news and information. \u003c\/p\u003e\u003cp\u003eConsidering the differences in agenda between alternative and mainstream media coverage, Cushion sheds light on why right-wing alternative media have become a more prominent part of national media systems than left-wing sites in the Western World. In doing so, he argues that alternative left-wing media should place less emphasis on attacking professional journalism and focus more on converging into the world of mainstream news to promote their politics. This book draws on over 3,500 articles and 17,000 social media posts produced by alternative media, extensive interviews with editors and contributors, and a survey of over 2,700 media users. It develops a compa\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e‘Cushion's Beyond Mainstream Media is rigorously researched and masterfully written. Given its international scope and provocative critique, the book promises to become a key text within political communication and journalism studies. I urge my colleagues to read and engage with it.’\u003c\/p\u003e\u003cp\u003eProfessor Victor Pickard, University of Pennsylvania \u003c\/p\u003e\u003cp\u003e‘Cushion’s work is invaluable to understanding how the evolution of alternative news is intrinsically tied to mainstream politics and professional journalism. This book suggests the future of news could look brighter with more commingling of alternative and mainstream approaches.’ \u003c\/p\u003e\u003cp\u003eProfessor Jennifer Rauch, Linfield University, author of Resisting the News: Engaged Audiences, Alternative Media and Popular Critique of Journalism\u003c\/p\u003e\u003cp\u003e'A fascinating and much needed empirical analysis of the production, content and user engagement of ‘alternative political media’ in the UK that helps us to understand why people trust mainstream media (and politics) less and how alternative news media have evolved in relation to them. Dispelling myths of alternative media and their users as either amateur journalists or political activists Cushion reveals distinctive content with increasingly professionalised processes used by critical news consumers with diverse media diets. Crucial reading for those seeking to understand ‘alternative’ media and politics.'\u003c\/p\u003e\u003cp\u003e Professor Natalie Fenton, Goldsmiths, University of London.\u003c\/p\u003e\u003cp\u003e'By delving into the mainstreaming of alternative online political media, this book offers a nuanced understanding of their impact on contemporary politics and journalism. Cushion's rigorous empirical research, including content analysis, interviews, and surveys, provides a solid foundation for his arguments. This work challenges the traditional categorization of alternative media and sheds light on the diverse perspectives and ideologies that these platforms now encompass. It is a thought-provoking and thoughtfully executed study that will undoubtedly shape future scholarly discussions in the field'. \u003c\/p\u003e\u003cp\u003eFrank Esser, University of Zurich Switzerland\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eIntroduction \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe rise of new left-wing and right-wing alternative media\u003c\/p\u003e\u003cp\u003eStudying alternative media and their wider influence\u003c\/p\u003e\u003cp\u003eThe scope of the book\u003c\/p\u003e\u003cp\u003eChapter by chapter outline\u003c\/p\u003e\u003cp\u003eChapter One\u003c\/p\u003e\u003cp\u003eResearching the boundaries of alternative and mainstream media\u003c\/p\u003e\u003cp\u003eConceptualising alternative media: towards a more inclusive understanding?\u003c\/p\u003e\u003cp\u003eResearching alternative media: Towards an international agenda\u003c\/p\u003e\u003cp\u003eContent: developing left-right comparative and longitudinal analysis of online and social media output\u003c\/p\u003e\u003cp\u003eProduction: from single case studies of activism to comparative analysis of alternative media\u003c\/p\u003e\u003cp\u003eAudiences: identifying alternative media users and understanding their relationship to mainstream media\u003c\/p\u003e\u003cp\u003eConclusion: towards a holistic understanding of alternative media\u003c\/p\u003e\u003cp\u003eChapter Two \u003c\/p\u003e\u003cp\u003eThe evolution and influence of alternative media in national media and political systems\u003c\/p\u003e\u003cp\u003eInterpreting the characteristics of new alternative online political media\u003c\/p\u003e\u003cp\u003eUnderstanding the editorial character of UK alternative media\u003c\/p\u003e\u003cp\u003eContinuities and changes in alternative media (2020-2021)\u003c\/p\u003e\u003cp\u003eUnderstanding alternative media: reflecting and responding to changes in national media and political systems\u003c\/p\u003e\u003cp\u003eChapter Three\u003c\/p\u003e\u003cp\u003eHow alternative online political media use social media\u003c\/p\u003e\u003cp\u003eThe use of social media in alternative and mainstream media\u003c\/p\u003e\u003cp\u003eUK comparative study of Twitter use in right-wing and left-wing sites (2015-2018)\u003c\/p\u003e\u003cp\u003eHow the changing political environment reshapes social media content (2020-2021)\u003c\/p\u003e\u003cp\u003eEditorial differences, but a mainstreaming of social media use in alternative media\u003c\/p\u003e\u003cp\u003eChapter Four \u003c\/p\u003e\u003cp\u003eAttacking mainstream media: the role media systems play in shaping how professional journalism is critiqued \u003c\/p\u003e\u003cp\u003eThe portrayal of mainstream media in alternative media: a cross-national perspective\u003c\/p\u003e\u003cp\u003eThe (changing) editorial focus on mainstream media and professional journalism\u003c\/p\u003e\u003cp\u003eSix ways alternative media de-legitimize mainstream media\u003c\/p\u003e\u003cp\u003eWhy media systems shape alternative media criticism of professional journalism\u003c\/p\u003e\u003cp\u003eChapter Five\u003c\/p\u003e\u003cp\u003eThe professionalisation of alternative political media production\u003c\/p\u003e\u003cp\u003eInterpreting the hybridity of alternative media production\u003c\/p\u003e\u003cp\u003eProduction processes of alternative media\u003c\/p\u003e\u003cp\u003eOrganizational structures\u003c\/p\u003e\u003cp\u003eOrganizational practices\u003c\/p\u003e\u003cp\u003eEditorial functions\u003c\/p\u003e\u003cp\u003eProfessionalization \u003c\/p\u003e\u003cp\u003eBeyond activism: The professionalization of alternative media \u003c\/p\u003e\u003cp\u003eChapter Six\u003c\/p\u003e\u003cp\u003eThe influence of mainstream media on alternative media production \u003c\/p\u003e\u003cp\u003eInterpreting the continuum between mainstream and alternative media\u003c\/p\u003e\u003cp\u003eThe relationship between alternative media and mainstream media production \u003c\/p\u003e\u003cp\u003ePolitical journalism\u003c\/p\u003e\u003cp\u003eEditorial coverage and agenda\u003c\/p\u003e\u003cp\u003eMedia correctives\u003c\/p\u003e\u003cp\u003eThe importance of social media\u003c\/p\u003e\u003cp\u003eDeveloping professional production practices to challenge mainstream media power\u003c\/p\u003e\u003cp\u003eChapter Seven \u003c\/p\u003e\u003cp\u003eWho uses alternative media and why?\u003c\/p\u003e\u003cp\u003eIdentifying and characterising alternative media users \u003c\/p\u003e\u003cp\u003eTo what extent have people heard or accessed alternative media sites?\u003c\/p\u003e\u003cp\u003eWhere and why do people use alternative media?\u003c\/p\u003e\u003cp\u003eWhat issues and topics matter to alternative media users?\u003c\/p\u003e\u003cp\u003eInterpreting the complexity and fluidity of alternative media users\u003c\/p\u003e\u003cp\u003eChapter Eight\u003c\/p\u003e\u003cp\u003eThe attitudes of alternative media users towards mainstream media\u003c\/p\u003e\u003cp\u003eThe relationship between mainstream and alternative media\u003c\/p\u003e\u003cp\u003eThe political orientation of alternative media users and their engagement with mainstream media\u003c\/p\u003e\u003cp\u003eAlternative media users’ attitudes to mainstream journalism and journalists\u003c\/p\u003e\u003cp\u003eAlternative media users’ attitudes towards BBC News and the BBC generally\u003c\/p\u003e\u003cp\u003eBeyond echo chambers and filter bubbles: towards a sceptical media savvy user\u003c\/p\u003e\u003cp\u003eChapter Nine\u003c\/p\u003e\u003cp\u003eAlternative media and the future of journalism\u003c\/p\u003e\u003cp\u003eDe-Westernising alternative media studies: understanding differences in cross-national media and political environments\u003c\/p\u003e\u003cp\u003eDe-centring alternative media studies: Why the US’s media and political system is exceptional compared to other Western nations\u003c\/p\u003e\u003cp\u003eThe relationship between alternative media use and disaffection with mainstream media\u003c\/p\u003e\u003cp\u003eThe rise of right-wing alternative media and their opposition to mainstream media\u003c\/p\u003e\u003cp\u003eThe future of journalism? The role of alternative left-wing media and their ideological influence\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":51019042685271,"sku":"9781032420264","price":34.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032420264.jpg?v=1750779126","url":"https:\/\/bookcurl.com\/products\/beyond-mainstream-media-9781032420264","provider":"Book Curl","version":"1.0","type":"link"}