{"product_id":"beyond-hofstede-culture-frameworks-for-global-marketing-and-management-9780230202399","title":"Beyond Hofstede Culture Frameworks for Global Marketing and Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePART I INTRODUCTION AND OVERVIEW 1. Going Beyond Hofstede: Why We Need to and How; C.Nakata PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS So What Kind of Atheist Are You? Exploring Cultural Universals and Differences; P.Christopher Earley Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research; V.Taras \u0026amp; P.Steel Culture Theories in Global Marketing: A Literature-Based Assessment; C.Nakata \u0026amp; E.Izberk-Bilgin PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM Culture in Context: New Theorizing for Today's Complex Cultural Organizations; M.Yoko Brannen Reflexive Culture's Consequences; S.Askegaard , D.Kjeldgaard ,\u0026amp; E.J.Arnould PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS Impact of Culture on Cross-Cultural Research; S.P.Douglas \u0026amp; C.Samuel Craig Conceptualizing Culture as Communication in Management and Marketing Research; W.L.Adair , N.R.Buchan \u0026amp; X.Chen Cultural Influence on Consumer Motivations: A Dynamic View; D.A.Briley PART V ALTERNATIVE CULTURE F\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePART I INTRODUCTION AND OVERVIEW 1. Going Beyond Hofstede: Why We Need to and How; C.Nakata PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS So What Kind of Atheist Are You? Exploring Cultural Universals and Differences; P.Christopher Earley Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research; V.Taras  \u0026amp; P.Steel Culture Theories in Global Marketing: A Literature-Based Assessment; C.Nakata  \u0026amp; E.Izberk-Bilgin PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM Culture in Context: New Theorizing for Today's Complex Cultural Organizations; M.Yoko Brannen Reflexive Culture's Consequences; S.Askegaard , D.Kjeldgaard , \u0026amp; E.J.Arnould PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS Impact of Culture on Cross-Cultural Research; S.P.Douglas  \u0026amp; C.Samuel Craig Conceptualizing Culture as Communication in Management and Marketing Research; W.L.Adair , N.R.Buchan  \u0026amp; X.Chen Cultural Influence on Consumer Motivations: A Dynamic View; D.A.Briley PART V ALTERNATIVE CULTURE FRAMEWORKS AND PERSPECTIVES Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC; F.Moore Using Mental Models to Study Cross-Cultural Interactions; L.A.Liu  \u0026amp; C.Dale PART VI REFLEXIVE CONSIDERATIONS Reflexive Considerations of Culture Theories in Global Marketing; C.Nakata INDEX","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":51767109812567,"sku":"9780230202399","price":85.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780230202399.jpg?v=1758712359","url":"https:\/\/bookcurl.com\/products\/beyond-hofstede-culture-frameworks-for-global-marketing-and-management-9780230202399","provider":"Book Curl","version":"1.0","type":"link"}