{"product_id":"beyond-ethical-consumption-religious-like-behaviours-and-marketing-habits-for-fervid-attachment-to-brands-shopping-limerence-political-fanaticism-9783034321037","title":"Beyond Ethical Consumption: Religious-like","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents: Religion in consumer buying – The influence of religiosity on consumption behaviour – Developing a scale of fervid attachment to brands in shopping behaviour – Suggestibility and compulsive behaviour in shopping limerence – The sacred and the secular of political ideology – Political hypocrisy: Its measurement and effects on voting intentions.","brand":"Peter Lang AG, Internationaler Verlag der Wissenschaften","offers":[{"title":"Default Title","offer_id":51043654762839,"sku":"9783034321037","price":43.38,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/beyond-ethical-consumption-religious-like-behaviours-and-marketing-habits-for-fervid-attachment-to-brands-shopping-limerence-political-fanaticism-9783034321037","provider":"Book Curl","version":"1.0","type":"link"}