{"product_id":"benefactors-9781119932796","title":"BeneFactors","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eOvercome contemporary fundraising challenges and equip your non-profit or charity to meet the digital age head-on\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eContemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eBeneFactors: Why Some Fundraising Professionals Always Succeed\u003c\/i\u003e, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You''ll explore the eight factors you must master to exceed your fundraising goals in the modern era.\u003c\/p\u003e \u003cp\u003eIn the book, you''ll discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process\u003c\/li\u003e \u003cli\u003eHow to use data science and predictive analytics to inform your decision-making p\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eAbout the Authors xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction xvii \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAfter years of discussion and refinement, we settled on eight key characteristics, or factors, of the modern fundraiser. We believe these characteristics distinguish the greatest fundraisers from all who have gone before, and then we used those traits to fashion these concepts into persona-based chapters.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 The Data-Driven Factor 1 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs the growing emphasis on data science and predictive analytics a threat to the relationship builder? How might a frontline officer embrace data as an asset for building stronger relationships with the right people and the right things? Expect a practical understanding of data and decision science with nonthreatening practical applications.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Innovative Factor 27 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIs it enough to pursue best practices? A modern fundraiser will be committed to determining what is best for their organization. And what is best may not even exist yet. This is the domain of next practices. The modern fundraiser is committed to continual fundraising improvement. In this chapter, we will show you the way.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Collaborative Factor 51 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFundraising is a team sport. But many fundraisers may not understand the full value of the fundraising ecosystem growing all around them. From supporting infrastructure to managing volunteers, opportunities to collaborate abound. You will see some real-world examples of working with others to do more than you ever thought possible.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 The Authentic Factor 75 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBecause our culture places a higher value on authenticity, fundraising organizations need to respond with transparency. Fundraisers are more effective if they embrace their true selves and use their own voice. The most effective fundraisers are those who deeply believe in the mission. Donors respond to these fundraisers because they truly believe in them.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Confident Factor 93 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy does it seem to be the same fundraisers or organizations come out on top? Success favors the bold. Good fortune favors the prepared. How might you be a more confident fundraiser who embraces the worth of the programs you advance? Our hope is that we give you the confidence to be the best fundraiser you can be.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 The Advocacy Factor 115 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTruly great development professionals build cultures of excellence all around them—in their organization and outside its walls. Advocacy can take many forms, from encouraging a young person to enter the profession to furthering next practices in the industry. Cultivation can be more than guiding a donor on a journey. The modern fundraiser will cultivate both a culture of philanthropy and an industry of inspired quality.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 The Digital Factor 139 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDigital is more than a giving channel. And it is no longer adequate to just have a “tech-saavy staff” for digital. Commerce and marketing have changed dramatically with the digital revolution and disruptors like the pandemic. The relationshipbased professional has much to gain by xii Contents embracing this change. From prospecting to warming, and from donor experience management to direct relationship building, the digital and social landscape presents new opportunities for the astute fundraiser.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 The Leadership Factor 165 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNo longer is it enough to be the best fundraiser in the room. Leaders of the modern fundraising enterprise have the responsibility and privilege to be so much more. Through a commitment to character development, continual learning, confirming the fundamentals, innovation, and modeling excellence, the leader of a development program can bring out the best from their team and build a successful program of significance.\u003c\/p\u003e \u003cp\u003eClosing 189\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407190729047,"sku":"9781119932796","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119932796.jpg?v=1730498496","url":"https:\/\/bookcurl.com\/products\/benefactors-9781119932796","provider":"Book Curl","version":"1.0","type":"link"}