{"product_id":"beneath-the-surface-9781478006428","title":"Beneath the Surface","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eFor more than a century, skin lighteners have been a ubiquitous feature of global popular culture—embraced by consumers even as they were fiercely opposed by medical professionals, consumer health advocates, and antiracist thinkers and activists. In \u003ci\u003eBeneath the Surface\u003c\/i\u003e, Lynn M. Thomas constructs a transnational history of skin lighteners in South Africa and beyond. Analyzing a wide range of archival, popular culture, and oral history sources, Thomas traces the changing meanings of skin color from precolonial times to the postcolonial present. From indigenous skin-brightening practices and the rapid spread of lighteners in South African consumer culture during the 1940s and 1950s to the growth of a billion-dollar global lightener industry, Thomas shows how the use of skin lighteners and experiences of skin color have been shaped by slavery, colonialism, and segregation as well as by consumer capitalism, visual media, notions of beauty, and protest politics. In teasing out l\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“\u003ci\u003eBeneath the Surface\u003c\/i\u003e is nothing short of a tour de force. Lynn M. Thomas's ‘layered history’ does justice to the immensely difficult subject of skin lighteners. Carefully attending to the complex politics of race and color that are grounded in skin, Thomas at once provides a vibrant history of South Africa and a global history of commodity, beauty, and the body. This landmark study sets a new standard in the field.” -- Julie Livingston, author of * Self-Devouring Growth: A Planetary Parable as Told from Southern Africa *\u003cbr\u003e“Allowing for a comparative analysis over a period of time when the global relationships and meanings of skin color became tied to class, race, and racism, \u003ci\u003eBeneath the Surface\u003c\/i\u003e helps us understand the intense and long-standing interest whites and blacks have had in lightening the color of their skin despite the potential for severe health risks. There is simply no other book like it.” -- Noliwe M. Rooks, author of * Hair Raising: Beauty, Culture, and African American Women *\u003cbr\u003e\"\u003ci\u003eBeneath the Surface \u003c\/i\u003emakes a necessary contribution to [a] small pool of work on beauty and geography as Thomas' analysis integrates these subjects in considering the (trans)national politics and racial inequalities that uphold skin lightening.… This book would appeal to both undergraduate and graduate students as well as scholars interested in beauty, geopolitics, race, and colonialism.\" -- Meena Pyatt * Gender, Place \u0026amp; Culture *\u003cbr\u003e“Thomas resourcefully assembles and interweaves sources connecting popular, business, medical and political culture. …. \u003ci\u003eBeneath the Surface\u003c\/i\u003e would be an engaging key text for students to study a history of race and gender within everyday global beauty cultures.” -- Fabiola Creed * Metascience *\u003cbr\u003e\"\u003ci\u003eBeneath the Surface\u003c\/i\u003e is the most comprehensive book regarding skin lighteners available to date and it is both interesting and innovative.… The book has value as a postgraduate textbook relevant to the fields of history, social science, geopolitics, gender studies, geography, psychology, dermatology, and others. The layered, integrated history presented by Thomas in \u003ci\u003eBeneath the Surface\u003c\/i\u003e is indeed 'a landmark study' of skin colour and skin lighteners that interrogates every influencing factor from slavery and segregation to consumer capitalism, political protests and reinforced social inequities, and beyond.\" -- Caradee White * South African Journal of Science *\u003cbr\u003e\"Lynn Thomas’s \u003ci\u003eBeneath the Surface\u003c\/i\u003e constructs a history of skin lighteners that is simultaneously rigorous in its historical evidence base and virtuosic in its lucid articulation of the technologies as they are mobilised in complex contexts in and beyond South Africa. . . . Its biopolitical argument is convincingly made and compelling.\" -- Vivette Garcia-Deister * BioSocieties *\u003cbr\u003e\"This is an impressive book that will surely be a classic for scholars interested in aesthetics, beauty politics, and gender. It is an especially welcome addition to the literature as it centers on African history from a transnational perspective. It also has much to offer those with specialization in the history of science, medicine, and technology.\" -- Oluwakemi M. Balogun * Journal of African History *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments  ix\u003cbr\u003e A Layered History  1\u003cbr\u003e 1. Cosmetic Practices and Colonial Crucibles  22\u003cbr\u003e 2. Modern Girls and Racial Respectability  47\u003cbr\u003e 3. Local Manufacturing and Color Consciousness  75\u003cbr\u003e 4. Beauty Queens and Consumer Capitalism  98\u003cbr\u003e 5. Active Ingredients and Growing Criticism  150\u003cbr\u003e 6. Black Consciousness and Biomedical Opposition  190\u003cbr\u003e Sedimented Meanings and Compounded Politics  221\u003cbr\u003e Notes  237\u003cbr\u003e Bibliography  293\u003cbr\u003e Index","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":49408979698007,"sku":"9781478006428","price":999.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/beneath-the-surface-9781478006428","provider":"Book Curl","version":"1.0","type":"link"}