{"product_id":"behavioral-supply-chain-contracting-decision-biases-in-behavioral-operations-management-9783658238841","title":"Behavioral Supply Chain Contracting: Decision Biases in Behavioral Operations Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBehavioral operations management is a new and growing research field incorporating behavioral aspects of decision making into operations management models, challenging the assumption of fully rational decision makers. Behavioral aspects include risk-aversion, mental accounting, reference points, or bounded rationality.\u003cbr\u003eIn this book the author presents experimental and empirical studies that address behavioral decision making in the supply chain contracting context. First, different behavioral aspects are incorporated in the decision making process of a buyback and a revenue sharing contract. Second, an empirical decision maker is analyzed facing a service level contract.\u003cbr\u003ePotential readership includes scholars and graduate students who are interested in the field of behavioral operations management and practitioners looking for behavioral aspects of decision making in supply chain contracting context.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e1. Introduction.- 2. Designing Contracts for Irrational but Predictable Newsvendor.- 3. Contract Specic Reference Points in Supply Contracts.- 4. Empirical Newsvendor Decision Biases under a Service Level Contract.- 5. Conclusion.- A. Appendix.- Bibliography.\u003cbr\u003e","brand":"Springer-Verlag Berlin and Heidelberg GmbH \u0026 Co. KG","offers":[{"title":"Default Title","offer_id":52091525169495,"sku":"9783658238841","price":42.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658238841.jpg?v=1762274912","url":"https:\/\/bookcurl.com\/products\/behavioral-supply-chain-contracting-decision-biases-in-behavioral-operations-management-9783658238841","provider":"Book Curl","version":"1.0","type":"link"}