{"product_id":"behavioral-insights-mit-press-essential-knowledge-9780262539401","title":"Behavioral Insights MIT Press Essential Knowledge","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eOur behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.\u003cbr\u003e\u003cbr\u003eThese insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and non","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":48864305578327,"sku":"9780262539401","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780262539401.jpg?v=1722271320","url":"https:\/\/bookcurl.com\/products\/behavioral-insights-mit-press-essential-knowledge-9780262539401","provider":"Book Curl","version":"1.0","type":"link"}