{"product_id":"beginning-radio-and-tv-newswriting-9781405160421","title":"Beginning Radio and TV Newswriting","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe fifth edition of this bestselling text instructs students on the basic styles, principles, and techniques of radio and TV newswriting. It makes an ideal supplement to basic newswriting texts or radio and TV industry texts.  \u003cul\u003e \u003cli\u003eOffers clear instruction, examples and exercises to guide beginning students in correct radio and TV news style\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eFully updated and with even more examples, exercises and tests\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eThe author has extensive radio and TV news experience, both on-the-air and behind the scenes as a producer, news writer, videographer, newscaster, sportscaster, host and reporter\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface viii\u003c\/p\u003e \u003cp\u003eLearning Objectives viii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction ix\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRadio-tv News Terminology x\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Writing the Story 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRewriting 1\u003c\/p\u003e \u003cp\u003eBe Original 1\u003c\/p\u003e \u003cp\u003eShort, Lean Sentences 1\u003c\/p\u003e \u003cp\u003eShort but Sweet 1\u003c\/p\u003e \u003cp\u003eTrim the Fat 2\u003c\/p\u003e \u003cp\u003eBrevity 2\u003c\/p\u003e \u003cp\u003eMake It Brief 2\u003c\/p\u003e \u003cp\u003eTight but Not Constricting 2\u003c\/p\u003e \u003cp\u003eHelping Listeners and Viewers 3\u003c\/p\u003e \u003cp\u003eOne to a Customer 3\u003c\/p\u003e \u003cp\u003eNickel and Dime the Audience 3\u003c\/p\u003e \u003cp\u003eTell the Story 4\u003c\/p\u003e \u003cp\u003eTalking It Out 4\u003c\/p\u003e \u003cp\u003eRead the Story 4\u003c\/p\u003e \u003cp\u003eEyeing It Up 4\u003c\/p\u003e \u003cp\u003eSummary 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Using Radio-tv News Style 6\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeads 6\u003c\/p\u003e \u003cp\u003eDid You Hear the One About ? 6\u003c\/p\u003e \u003cp\u003eLead On 7\u003c\/p\u003e \u003cp\u003eEmphasis Lead 7\u003c\/p\u003e \u003cp\u003eUmbrella\/Blanket Lead 7\u003c\/p\u003e \u003cp\u003eVerbless Lead 8\u003c\/p\u003e \u003cp\u003eChronological\/Narrative Lead 8\u003c\/p\u003e \u003cp\u003eNo Questions, Please 8\u003c\/p\u003e \u003cp\u003eChoose a Lead #1 10\u003c\/p\u003e \u003cp\u003eChoose a Lead #2 12\u003c\/p\u003e \u003cp\u003eChoose a Lead #3 13\u003c\/p\u003e \u003cp\u003eChoose a Lead #4 15\u003c\/p\u003e \u003cp\u003eNames and Titles 18\u003c\/p\u003e \u003cp\u003eWhat’s in a Name? 18\u003c\/p\u003e \u003cp\u003eWho Was That? 18\u003c\/p\u003e \u003cp\u003eTitle Placement 19\u003c\/p\u003e \u003cp\u003eEndless Titles 20\u003c\/p\u003e \u003cp\u003eFirst Names First 20\u003c\/p\u003e \u003cp\u003eEliminate the Middleman 21\u003c\/p\u003e \u003cp\u003eThe Name Game 22\u003c\/p\u003e \u003cp\u003eAnswers to the Name Game 23\u003c\/p\u003e \u003cp\u003eIdentification 24\u003c\/p\u003e \u003cp\u003eIdentification Please 24\u003c\/p\u003e \u003cp\u003eAddresses 24\u003c\/p\u003e \u003cp\u003eHome Sweet Home 24\u003c\/p\u003e \u003cp\u003eAges 25\u003c\/p\u003e \u003cp\u003eAge Gracefully 25\u003c\/p\u003e \u003cp\u003eAttribution 25\u003c\/p\u003e \u003cp\u003eWho Says So? 25\u003c\/p\u003e \u003cp\u003eAttribution Test #1 27\u003c\/p\u003e \u003cp\u003eAnswers to Attribution Test #1 28\u003c\/p\u003e \u003cp\u003eSay It with Says 29\u003c\/p\u003e \u003cp\u003eRepetition 29\u003c\/p\u003e \u003cp\u003eRepeat, Repeat, Repeat 29\u003c\/p\u003e \u003cp\u003eQuotes 29\u003c\/p\u003e \u003cp\u003eQuotable Quotes 29\u003c\/p\u003e \u003cp\u003eClose but No Cigar 30\u003c\/p\u003e \u003cp\u003eQuotations Test 31\u003c\/p\u003e \u003cp\u003eAnswers to Quotations Test 32\u003c\/p\u003e \u003cp\u003eFacts or Opinions? 33\u003c\/p\u003e \u003cp\u003eTo Attribute or Not To Attribute 33\u003c\/p\u003e \u003cp\u003eAttribution Test #2 34\u003c\/p\u003e \u003cp\u003eAnswers to Attribution Test #2 35\u003c\/p\u003e \u003cp\u003eAiding the Audience 36\u003c\/p\u003e \u003cp\u003eHalf-Listening Listeners 36\u003c\/p\u003e \u003cp\u003eContractions 36\u003c\/p\u003e \u003cp\u003eContractions Can’t Hurt 36\u003c\/p\u003e \u003cp\u003ePronouns 37\u003c\/p\u003e \u003cp\u003eWho’s He? 37\u003c\/p\u003e \u003cp\u003eYou Is Us 37\u003c\/p\u003e \u003cp\u003eVerb Tense 38\u003c\/p\u003e \u003cp\u003eNow Is the Time 38\u003c\/p\u003e \u003cp\u003eTime Elements 38\u003c\/p\u003e \u003cp\u003eTimely Time 38\u003c\/p\u003e \u003cp\u003eNatural Time 39\u003c\/p\u003e \u003cp\u003eVerb Voice 39\u003c\/p\u003e \u003cp\u003eAction Please 39\u003c\/p\u003e \u003cp\u003eRewriting Test 41\u003c\/p\u003e \u003cp\u003eAnswers to Rewriting Test 42\u003c\/p\u003e \u003cp\u003eAbbreviations 43\u003c\/p\u003e \u003cp\u003eWhat Does T-H-A-T Stand For? 43\u003c\/p\u003e \u003cp\u003eOrganized Organizations 43\u003c\/p\u003e \u003cp\u003eA R-O-S-E Is Not a ROSE 43\u003c\/p\u003e \u003cp\u003eAbbreviations Test #1 45\u003c\/p\u003e \u003cp\u003eAbbreviations Test #2 47\u003c\/p\u003e \u003cp\u003eAnswers to Abbreviations Test #2 49\u003c\/p\u003e \u003cp\u003eNumbers 50\u003c\/p\u003e \u003cp\u003eBy the Numbers 50\u003c\/p\u003e \u003cp\u003eBan the Symbols 50\u003c\/p\u003e \u003cp\u003eOrdinary Ordinals 51\u003c\/p\u003e \u003cp\u003eBits and Pieces 51\u003c\/p\u003e \u003cp\u003eRound Figures 51\u003c\/p\u003e \u003cp\u003eTelling Time 52\u003c\/p\u003e \u003cp\u003eExceptions to Numbers Rules 52\u003c\/p\u003e \u003cp\u003eNumbers Test #1 54\u003c\/p\u003e \u003cp\u003eNumbers Test #2 56\u003c\/p\u003e \u003cp\u003eAnswers to Numbers Test #2 58\u003c\/p\u003e \u003cp\u003eApproximation Test 59\u003c\/p\u003e \u003cp\u003eAnswers to Approximation Test 60\u003c\/p\u003e \u003cp\u003ePunctuation 61\u003c\/p\u003e \u003cp\u003ePractical Punctuation 61\u003c\/p\u003e \u003cp\u003eCopyediting 61\u003c\/p\u003e \u003cp\u003eCorrectable Errors 61\u003c\/p\u003e \u003cp\u003eScript Style 62\u003c\/p\u003e \u003cp\u003ePutting It on Paper 62\u003c\/p\u003e \u003cp\u003eScript Formats 63\u003c\/p\u003e \u003cp\u003eRadio Reader Story 63\u003c\/p\u003e \u003cp\u003eRadio Actuality Story 64\u003c\/p\u003e \u003cp\u003eRadio Reporter Voicer\/Wraparound Story 65\u003c\/p\u003e \u003cp\u003eTelevision Reader Story 66\u003c\/p\u003e \u003cp\u003eTelevision Picture\/Graphics Story 67\u003c\/p\u003e \u003cp\u003eTelevision Video Story 68\u003c\/p\u003e \u003cp\u003eTelevision VO\/SOT Story 69\u003c\/p\u003e \u003cp\u003eSummary 70\u003c\/p\u003e \u003cp\u003eThe BIG Time 71\u003c\/p\u003e \u003cp\u003eExercises 72\u003c\/p\u003e \u003cp\u003eKomodo Dragons Story 72\u003c\/p\u003e \u003cp\u003eKomodo Dragons Story Model 73\u003c\/p\u003e \u003cp\u003eKomodo Dragons Story Analysis 73\u003c\/p\u003e \u003cp\u003eTraffic Deaths Story 74\u003c\/p\u003e \u003cp\u003eTraffic Deaths Story Model 75\u003c\/p\u003e \u003cp\u003eTraffic Deaths Story Analysis 75\u003c\/p\u003e \u003cp\u003eCancer Money Story 76\u003c\/p\u003e \u003cp\u003eCancer Money Story Model 77\u003c\/p\u003e \u003cp\u003eCancer Money Story Analysis 77\u003c\/p\u003e \u003cp\u003eSports Arena Story 78\u003c\/p\u003e \u003cp\u003eSports Arena Story Model 79\u003c\/p\u003e \u003cp\u003eSports Arena Story Analysis 79\u003c\/p\u003e \u003cp\u003eSupervisor Controversy Story 80\u003c\/p\u003e \u003cp\u003eSupervisor Controversy Story Model 81\u003c\/p\u003e \u003cp\u003eSupervisor Controversy Story Analysis 81\u003c\/p\u003e \u003cp\u003eUSO Story 82\u003c\/p\u003e \u003cp\u003eUSO Story Model 83\u003c\/p\u003e \u003cp\u003eUSO Story Analysis 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Writing Introductions 84\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroducing Recorded Comments from Sources 84\u003c\/p\u003e \u003cp\u003eActualities and Soundbites 84\u003c\/p\u003e \u003cp\u003eIntroducing Reporter Packages 85\u003c\/p\u003e \u003cp\u003eVoicers, Wraparounds and Packages 85\u003c\/p\u003e \u003cp\u003eExercises 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroductions for Actualities and Soundbites 88\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFirefighters Pay Story 88\u003c\/p\u003e \u003cp\u003eFirefighters Pay Story Model 1 89\u003c\/p\u003e \u003cp\u003eFirefighters Pay Story Model 2 90\u003c\/p\u003e \u003cp\u003eFirefighters Pay Story Analysis 91\u003c\/p\u003e \u003cp\u003eActuality Introduction Sentences 91\u003c\/p\u003e \u003cp\u003eActuality Introduction Sentences Models 92\u003c\/p\u003e \u003cp\u003eActuality Introduction Sentences Analysis 92\u003c\/p\u003e \u003cp\u003eSalmonella Outbreak Story 93\u003c\/p\u003e \u003cp\u003eSalmonella Outbreak Story Model 94\u003c\/p\u003e \u003cp\u003eSalmonella Outbreak Story Analysis 95\u003c\/p\u003e \u003cp\u003eIntroductions for Pre-Recorded Stories from Reporters 96\u003c\/p\u003e \u003cp\u003eTraffic Deaths Story 96\u003c\/p\u003e \u003cp\u003eTraffic Deaths Story Reporter Introduction Models 97\u003c\/p\u003e \u003cp\u003eTraffic Deaths Story Reporter Introduction Analysis 98\u003c\/p\u003e \u003cp\u003eKiller Whale Story 99\u003c\/p\u003e \u003cp\u003eKiller Whale Story Reporter Introduction Models 100\u003c\/p\u003e \u003cp\u003eKiller Whale Story Reporter Introduction Analysis 101\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroductions for Live Reports 102\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWarehouse Fire Story 102\u003c\/p\u003e \u003cp\u003eWarehouse Fire Story Reporter Introduction Models 103\u003c\/p\u003e \u003cp\u003eWarehouse Fire Story Reporter Introduction Analysis 104\u003c\/p\u003e \u003cp\u003eSquirrel Jet Story 105\u003c\/p\u003e \u003cp\u003eSquirrel Jet Story Reporter Introduction Models 106\u003c\/p\u003e \u003cp\u003eSquirrel Jet Story Reporter Introduction Analysis 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Adding Visuals 108\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWriting for Television 108\u003c\/p\u003e \u003cp\u003eTurn on the TV 108\u003c\/p\u003e \u003cp\u003eSplit Screen 110\u003c\/p\u003e \u003cp\u003eExercises 111\u003c\/p\u003e \u003cp\u003eWestlake High School Story 111\u003c\/p\u003e \u003cp\u003eWestlake High School Story Model 112\u003c\/p\u003e \u003cp\u003eWestlake High School Story Analysis 112\u003c\/p\u003e \u003cp\u003eSAT Scores Story 113\u003c\/p\u003e \u003cp\u003eSAT Scores Story Model 114\u003c\/p\u003e \u003cp\u003eSAT Scores Story Analysis 115\u003c\/p\u003e \u003cp\u003eGolden Dollar Story 116\u003c\/p\u003e \u003cp\u003eGolden Dollar Story Model 117\u003c\/p\u003e \u003cp\u003eGolden Dollar Story Analysis 118\u003c\/p\u003e \u003cp\u003eMeasles Shots Story 119\u003c\/p\u003e \u003cp\u003eMeasles Shots Story Model 120\u003c\/p\u003e \u003cp\u003eMeasles Shots Story Analysis 121\u003c\/p\u003e \u003cp\u003eDelayed Debate Story 122\u003c\/p\u003e \u003cp\u003eDelayed Debate Story Model 123\u003c\/p\u003e \u003cp\u003eDelayed Debate Story Analysis 124\u003c\/p\u003e \u003cp\u003eParking Lot Fire Story 125\u003c\/p\u003e \u003cp\u003eParking Lot Fire Story Model 126\u003c\/p\u003e \u003cp\u003eParking Lot Fire Story Analysis 127\u003c\/p\u003e \u003cp\u003eTree Clean-Up Story 128\u003c\/p\u003e \u003cp\u003eTree Clean-Up Story Model 129\u003c\/p\u003e \u003cp\u003eTree Clean-Up Story Analysis 130\u003c\/p\u003e \u003cp\u003eCar Auction Story 131\u003c\/p\u003e \u003cp\u003eCar Auction Story Model 132\u003c\/p\u003e \u003cp\u003eCar Auction Story Analysis 133\u003c\/p\u003e \u003cp\u003eSummary 134\u003c\/p\u003e \u003cp\u003eCongratulations 134\u003c\/p\u003e \u003cp\u003eAppendix: United Press International Pronunciation Guide 135\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default 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