{"product_id":"beermat-entrepreneur-the-9781292243832","title":"Beermat Entrepreneur The","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eMike Southon\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eMike co-founded The Instruction Set, a training and software business which grew from three to 150 people in five years and was then acquired by Cap Gemini Ernst and Young. He then worked on two start-ups which eventually both went public, and a number which didn't. Since the first publication of \u003cem\u003eThe Beermat Entrepreneur \u003c\/em\u003ein 2002 he has spoken at over a thousand events all over the world and provided free, face-to-face mentoring to over 1,500 aspiring entrepreneurs.\u003c\/p\u003e \u003cp\u003eWhen he's not being \u003cem\u003eThe Beermat Entrepreneur \u003c\/em\u003eat live events, Mike helps any type of company refine their elevator pitches, test their sales models and grow their sales.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eMike is more than Quite Interesting. He spreads insight and cheerfulness in equal measure, like an ambidextrous chef icing two cakes at once. \u003c\/em\u003e John Lloyd, producer of \u003cem\u003eQI, Not the Nine o'Clock News, Spitting Image \u003c\/em\u003eand \u003cem\u003eThe Hitchhiker's Guide to the Galaxy.\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eWhere do I fit in?\u003c\/li\u003e\n\u003cli\u003eThe seedling enterprise\u003c\/li\u003e\n\u003cli\u003eThe sapling enterprise\u003c\/li\u003e\n\u003cli\u003eThe mighty oak\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019589943639,"sku":"9781292243832","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292243832.jpg?v=1750780717","url":"https:\/\/bookcurl.com\/products\/beermat-entrepreneur-the-9781292243832","provider":"Book Curl","version":"1.0","type":"link"}