{"product_id":"beer-school-9780470068670","title":"Beer School","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eBrooklyn Brewery cofounders Hindy and Potter left their jobs midlife to become entrepreneurs.   In the fifteen years since they began brewing and selling beer from their home, they have grown their business into an international success, now shipping half a million cases worldwide each year.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This gripping and lighthearted read charts their successes and failures and leaves you thirty for more.\" (Sainsbury's Magazine, September 2009)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword.  \u003cp\u003ePreface Steve and Tom Introduce the Brooklyn Brewery.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eChapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage.\u003cbr\u003e Lesson One: Even a Dog Can Shake Hands.\u003c\/p\u003e \u003cp\u003eChapter 2. Steve Discusses the Importance of Building a Solid Team.\u003cbr\u003e Lesson Two: Is It a Business or a \u003ci\u003eFamily\u003c\/i\u003e Business?\u003c\/p\u003e \u003cp\u003eChapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More.\u003cbr\u003e Lesson Three: The Business Plan Won’t Be Graded on a Curve.\u003c\/p\u003e \u003cp\u003eChapter 4. Tom Asks, “What’s the True Mission of the Business?”\u003cbr\u003e Lesson Four: Being Flexible If the Mission Statement Becomes “Mission Impossible”.\u003c\/p\u003e \u003cp\u003eChapter 5. Steve Discusses the Keys to Successfully Motivating Employees.\u003cbr\u003e Lesson Five: Feeling Good Is No Substitute for Prudent Controls.\u003c\/p\u003e \u003cp\u003eChapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing.\u003cbr\u003e Lesson Six: Chasing Money Is Not a Business Strategy.\u003c\/p\u003e \u003cp\u003eChapter 7. Steve Talks about Building a Brewery in Brooklyn.\u003cbr\u003e Lesson Seven: Sometimes You Stand Alone.\u003c\/p\u003e \u003cp\u003eChapter 8. Steve Discusses Publicity: The Press Wants You!\u003cbr\u003e Lesson Eight: A News Release Can Go a Long Way.\u003c\/p\u003e \u003cp\u003eChapter 9. Steve Reveals How the Revolution Kills Its Leaders First.\u003cbr\u003e Lesson Nine: Hiring and Firing.\u003c\/p\u003e \u003cp\u003eChapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again.\u003cbr\u003e Lesson Ten: Only You Will Know When It’s Time to Sell.\u003c\/p\u003e \u003cp\u003eChapter 11. Tom Wants to Know If You Have What It Takes.\u003cbr\u003e Lesson Eleven: There Are No Entrance Exams for Entrepreneurs.\u003c\/p\u003e \u003cp\u003eTimeline.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402279592279,"sku":"9780470068670","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470068670.jpg?v=1730479928","url":"https:\/\/bookcurl.com\/products\/beer-school-9780470068670","provider":"Book Curl","version":"1.0","type":"link"}