{"product_id":"becoming-steve-jobs-9781444762013","title":"Becoming Steve Jobs","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE \u003ci\u003eSUNDAY TIMES\u003c\/i\u003e AND #1 INTERNATIONAL BESTSELLER - with a new foreword by Silicon Valley legend Marc Andreessen.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''For my money, a better book about Jobs than Walter Isaacson''s biography'' \u003ci\u003eNew Yorker\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003e''\u003c\/i\u003eA fascinating reinterpretation of the Steve Jobs story'' \u003ci\u003eSunday Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWe all think we know who Steve Jobs was, what made him tick, and what made him succeed.\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003cb\u003eYet the single most important question about him has never been answered. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eThe young, impulsive, egotistical genius was ousted in the mid-80s from the company he founded, exiled from his own kingdom and cast into the wilderness. Yet he returned a decade later to transform the ailing Apple into the most successful company the world had ever seen. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eHow did this reckless upstart transform himself into a visionary business leader? \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe first comprehensive study of Jobs'' career following his dismissal from Apple, written with un\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eExhaustive and moving... full of new information\u003c\/b\u003e * Independent *\u003cbr\u003e\u003cb\u003eThis is the insider's guide to Steve Jobs.\u003c\/b\u003e * The Times *\u003cbr\u003e\u003cb\u003eA fascinating reinterpretation of the Steve Jobs\u003c\/b\u003e story. * Sunday Times *\u003cbr\u003eThe book about Steve Jobs that the world deserves. \u003cb\u003eSmart, accurate, informative, insightful\u003c\/b\u003e and at times, \u003cb\u003eutterly heartbreaking\u003c\/b\u003e....\u003ci\u003eBecoming Steve Jobs\u003c\/i\u003e is going to be \u003cb\u003ean essential reference for decades to come\u003c\/b\u003e. * John Gruber, Daring Fireball *\u003cbr\u003eBECOMING STEVE JOBS is \u003cb\u003efantastic\u003c\/b\u003e. After working with Steve for over 25 years, I feel this book captures with \u003cb\u003egreat insight \u003c\/b\u003ethe growth and complexity of a truly extraordinary person. I hope that it will be recognized as \u003cb\u003ethe definitive history.\u003c\/b\u003e * Ed Catmull, President, Pixar and Disney Animation *\u003cbr\u003eSteve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this \u003cb\u003edeeply-researched\u003c\/b\u003e book, you'll find the most \u003cb\u003ehonest portrait of the real Steve Jobs\u003c\/b\u003e. * Marc Andreessen *\u003cbr\u003eBrent Schlender and Rick Tetzeli render a \u003cb\u003espectacular \u003c\/b\u003eservice with this book, giving\u003cb\u003e fresh perspective\u003c\/b\u003e on Steve Jobs' journey from inspiring but immature entrepreneur into an inspired and mature company-builder.  Most important, they capture Jobs' resilience, his refusal to capitulate, his restless drive to stay in the game, his voracious appetite to learn-this, far more than genius, is what made him great.  \u003cb\u003e\u003ci\u003eBecoming Steve Jobs\u003c\/i\u003e gets the focus precisely right: not as a success story, but as a growth story.  Riveting, insightful, uplifting-read it and learn!\u003c\/b\u003e * Jim Collins, author Good to Great, co-author Built to Last and Great by Choice *\u003cbr\u003eOne of the best things Brent Schlender and Rick Tetzeli do in writing about Jobs is undoing the 'lone genius' myth, and complicating his persona. * Anil Dash, CEO of ThinkUp *\u003cbr\u003eOffers \u003cb\u003ea new look into the life of the Apple co-founder...\u003c\/b\u003e  includes a number of interesting anecdotes and perspectives from those who have rarely spoken of their relationships with Jobs over the decades, all tied together by one of the few reporters to have had access to Jobs on a regular basis throughout that time. * MacRumors *\u003cbr\u003eWhat makes their book important is that they contend - persuasively, I believe - that . . . [Jobs] was not the same man in his prime that he had been at the beginning of his career. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time. * Joe Nocera, The New York Times *\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSquare would not exist without the work and persistence of Steve Jobs. I am forever grateful. Amazing read.\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e * Jack Dorsey *\u003cbr\u003eHighly recommended. * Philip Elmer-DeWitt, Fortune.com *","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48867078242647,"sku":"9781444762013","price":12.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781444762013.jpg?v=1722281568","url":"https:\/\/bookcurl.com\/products\/becoming-steve-jobs-9781444762013","provider":"Book Curl","version":"1.0","type":"link"}