{"product_id":"becoming-a-category-of-one-9780470496350","title":"Becoming a Category of One","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA revised and updated edition of the bestselling no-nonsense guide to beating the competition. - Publisher's Weekly    Becoming a Category of One  reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e1 We Just Decided to Go 1\u003c\/p\u003e \u003cp\u003e2 What’s Your Story? 27\u003c\/p\u003e \u003cp\u003e3 Success Means You Know What Used to Work 53\u003c\/p\u003e \u003cp\u003e4 The Commodity Trap 77\u003c\/p\u003e \u003cp\u003e5 Your Brand Is Everything 97\u003c\/p\u003e \u003cp\u003e6 The Three Rules 117\u003c\/p\u003e \u003cp\u003e7 The New Customer Reality 139\u003c\/p\u003e \u003cp\u003e8 Tiebreakers 159\u003c\/p\u003e \u003cp\u003e9 Case Study: Tractor Supply Company 183\u003c\/p\u003e \u003cp\u003e10 The Future Category of One 209\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e \u003cp\u003eAbout the Author 251\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402342801751,"sku":"9780470496350","price":17.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470496350.jpg?v=1730480126","url":"https:\/\/bookcurl.com\/products\/becoming-a-category-of-one-9780470496350","provider":"Book Curl","version":"1.0","type":"link"}