{"product_id":"beam-straight-up-9781118378366","title":"Beam Straight Up","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAn insider''s look at the Jim Beam brand, from a 7th generation Master Distiller\u003c\/b\u003e \u003cp\u003eWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, \u003ci\u003eBeam, Straight Up\u003c\/i\u003e is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world''s best-selling bourbons. This book features family history and the evolution of bourbon, including Fred''s storied youth growing up Beam in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes details of Fred Noe''s life on the road, spreading the bourbon gospel\u003c\/li\u003e \u003cli\u003eDescribes Fred''s journey to becoming the face of one of America''s most iconic brands\u003c\/li\u003e \u003cli\u003eShares a simple primer on how bourbon is made\u003c\/li\u003e \u003cli\u003eOffers cocktail and food recipes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone wanting a behind the scenes look at J\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePrologue ix\u003c\/p\u003e \u003cp\u003eForeword Kid Rock xi\u003c\/p\u003e \u003cp\u003eChapter 1 A Little History 1\u003c\/p\u003e \u003cp\u003eChapter 2 A Kentucky Boyhood 23\u003c\/p\u003e \u003cp\u003eChapter 3 Booker: Yes, Sir. 49\u003c\/p\u003e \u003cp\u003eChapter 4 College Man 71\u003c\/p\u003e \u003cp\u003eChapter 5 Starting Out 87\u003c\/p\u003e \u003cp\u003eChapter 6 The Making of a Bourbon Ambassador 101\u003c\/p\u003e \u003cp\u003eChapter 7 Road Warrior 115\u003c\/p\u003e \u003cp\u003eChapter 8 The World Isn’t As Big As I Thought 129\u003c\/p\u003e \u003cp\u003eChapter 9 Bourbon and Change 143\u003c\/p\u003e \u003cp\u003eChapter 10 The Beam Way: How to Build a Company That Lasts 155\u003c\/p\u003e \u003cp\u003eChapter 11 Home 169\u003c\/p\u003e \u003cp\u003eAppendix 177\u003cbr\u003e Cocktails 177\u003cbr\u003e Hangover Cure 182\u003cbr\u003e Cooking with Bourbon 182\u003c\/p\u003e \u003cp\u003eAcknowledgments 193\u003c\/p\u003e \u003cp\u003eIndex 195\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406861640023,"sku":"9781118378366","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118378366.jpg?v=1730497368","url":"https:\/\/bookcurl.com\/products\/beam-straight-up-9781118378366","provider":"Book Curl","version":"1.0","type":"link"}