{"product_id":"be-less-zombie-9780857088208","title":"Be Less Zombie","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e***BUSINESS BOOK AWARDS - FINALIST 2021***\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBe Less Zombie\u003c\/i\u003e distils 10 years of field research amongst some of the world''s leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDe-risk bolder, more profitable innovation\u003c\/li\u003e \u003cli\u003eMake innovation a predictable and measurable capability\u003c\/li\u003e \u003cli\u003eEquip managers with essential tools and skills for leading innovation and transformation\u003c\/li\u003e \u003cli\u003eHelp teams find new capacity and energy to deliver today''s business whilst discovering tomorrow''s\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTurner's research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer.\u003c\/p\u003e \u003cp\u003eHis ''Turn It On'' innovation framework gives leaders and managers too\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAbout the Author xv\u003c\/p\u003e \u003cp\u003eAcknowledgements xvii\u003c\/p\u003e \u003cp\u003eIntroduction: Unicorns vs Zombies xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Innovation Strategy For Pragmatists 1\u003cbr\u003e\u003c\/b\u003eInnovation is an argument inside most companies –frail, new ideas versus the overwhelming power of the status quo. An innovation strategy helps create an environment where new ideas can emerge and thrive. It is the single-most important way to build and sustain innovation performance. And it doesn’t have to be difficult.\u003c\/p\u003e \u003cp\u003e1 The Power of Strategic Intentionality 3\u003c\/p\u003e \u003cp\u003e2 The Do-Or-Die Issue of Innovation Performance 8\u003c\/p\u003e \u003cp\u003e3 Money Talks 12\u003c\/p\u003e \u003cp\u003e4 The Innovation that Customers Buy 15\u003c\/p\u003e \u003cp\u003e5 HowMuch Innovation is Enough? 17\u003c\/p\u003e \u003cp\u003e6 The Future is Coming Ready or Not 27\u003c\/p\u003e \u003cp\u003e7 DetectingWeak Signals from the Future 29\u003c\/p\u003e \u003cp\u003e8 Blurred Vision 38\u003c\/p\u003e \u003cp\u003e9 What Does the Future Actually \u003ci\u003eMean\u003c\/i\u003e? 41\u003c\/p\u003e \u003cp\u003e10 The Future and Its Naysayers 47\u003c\/p\u003e \u003cp\u003e11 Leading from the Future 49\u003c\/p\u003e \u003cp\u003e12 Innovation Strategy: Turn It On 51\u003c\/p\u003e \u003cp\u003e13 Quick-Start Innovation StrategyWorkshop 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Turning on a Fast-Track Innovation Process 59\u003cbr\u003e\u003c\/b\u003eGreat innovation rarely happens without a clear and effective process. This section shares the practical tools used by global innovation leaders that your team can begin using today.\u003c\/p\u003e \u003cp\u003e14 Why Zombies Hate Innovation Process 61\u003c\/p\u003e \u003cp\u003e15 Starting with Insight: The Innovation Particle 65\u003c\/p\u003e \u003cp\u003e16 ‘Why’ MattersMoreThan ‘What’ with Customer Insight 72\u003c\/p\u003e \u003cp\u003e17 Working with Customer ‘Progress’ Insights 81\u003c\/p\u003e \u003cp\u003e18 Framing Great Opportunities 93\u003c\/p\u003e \u003cp\u003e19 Catalytic Questions 100\u003c\/p\u003e \u003cp\u003e20 Hot Love 109\u003c\/p\u003e \u003cp\u003e21 Preparing for Greatness 111\u003c\/p\u003e \u003cp\u003e22 Running a Creative Session 122\u003c\/p\u003e \u003cp\u003e23 How to Choose the Right Ideas 126\u003c\/p\u003e \u003cp\u003e24 The ‘Five-Day Brainstorm’ 134\u003c\/p\u003e \u003cp\u003e25 Tracking Idea Progress 137\u003c\/p\u003e \u003cp\u003e26 Overcoming the Execution Problem 140\u003c\/p\u003e \u003cp\u003e27 Innovation Rocket Fuel 144\u003c\/p\u003e \u003cp\u003e28 Innovation Trapdoors 149\u003c\/p\u003e \u003cp\u003e29 If You Only Read One Chapter… 166\u003c\/p\u003e \u003cp\u003e30 ShowMe theMoney? 191\u003c\/p\u003e \u003cp\u003e31 Dead on Arrival 198\u003c\/p\u003e \u003cp\u003e32 Your Great Idea Isn’t Enough 224\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Building Your People’s Innovation Capabilities 235\u003cbr\u003e\u003c\/b\u003eMost organisations want more innovation but few equip their people to actually deliver it. This section provides practical strategies, roadmaps and case studies to help your people out-innovate your competitors.\u003c\/p\u003e \u003cp\u003e33 Enabling Ingenuity 237\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Time,Money and Talent: How to Resource Innovation 249\u003cbr\u003e\u003c\/b\u003eBusiness-as-usual makes little provision for bolder innovation.This section helps you rethink how resources are managed and allocated so that the future has a greater chance of showing up.\u003c\/p\u003e \u003cp\u003e34 Who Does It and Who Pays for It? 251\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five Innovation Culture for Realists 267\u003cbr\u003e\u003c\/b\u003eCulture has been defined as ‘what is ordinary’. Yet most companies demand extraordinary innovation to emerge from their status quo set-ups. This section shows how to move beyond a one-size-fits-all culture to where bigger ideas can emerge and thrive on a repeatable basis.\u003c\/p\u003e \u003cp\u003e35 Calibrating Culture to Outcome 269\u003c\/p\u003e \u003cp\u003e36 BeMore Human 275\u003c\/p\u003e \u003cp\u003e37 If Culture Feels tooWoolly, Switch to ‘Space’ 279\u003c\/p\u003e \u003cp\u003e38 Bold Ideas aren’t Born on Stage 283\u003c\/p\u003e \u003cp\u003e39 Next-Level Creative Culture 292\u003c\/p\u003e \u003cp\u003e40 Innovation Fight Club 309\u003c\/p\u003e \u003cp\u003e41 Driving with the Handbrake On 317\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Six Leading an Innovation Reformation 325\u003cbr\u003e\u003c\/b\u003eInnovation is regularly cited as a top three priority amongst leaders, yet the vast majority of their training and experience is in business-as-usual management. This section provides practical tools for leaders who need to lead their organisations to a new level of innovation performance.\u003c\/p\u003e \u003cp\u003e42 The Innovation LeadershipMandate 327\u003c\/p\u003e \u003cp\u003e43 Innovation Never ‘Just Happens’ 329\u003c\/p\u003e \u003cp\u003e44 Mapping the Leadership Territory 332\u003c\/p\u003e \u003cp\u003e45 To Boldly Grow 339\u003c\/p\u003e \u003cp\u003e46 It Takes a Leader 341\u003c\/p\u003e \u003cp\u003e47 You are a User Experience 344\u003c\/p\u003e \u003cp\u003e48 Confronting Personal Relevance 352\u003c\/p\u003e \u003cp\u003e49 Enduring the Bumps 356\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Seven Turn It On, Turn It Up 359\u003cbr\u003e\u003c\/b\u003eYou’ve read the book and are ready to start. But where do you begin? What does ‘Day One’ look like? This section provides some pragmatic starting points to turn on and turn up your innovation performance.\u003c\/p\u003e \u003cp\u003e50 Turning It On 361\u003c\/p\u003e \u003cp\u003eIndex 369\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406276731223,"sku":"9780857088208","price":13.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857088208.jpg?v=1730495202","url":"https:\/\/bookcurl.com\/products\/be-less-zombie-9780857088208","provider":"Book Curl","version":"1.0","type":"link"}