{"product_id":"be-creative-9780745661957","title":"Be Creative","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn this exciting new book Angela McRobbie charts the    euphoric    moment of the new creative economy, as it rose to prominence in the UK during the Blair years, and considers it from the perspective of contemporary experience of economic austerity and uncertainty about work and employment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"From the person who more or less invented cultural labour studies as we know it comes this important set of essays, full of political passion and brilliant insight.\"\u003cbr\u003e\u003cb\u003eDavid Hesmondhalgh, University of Leeds\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\"We are so fortunate to have McRobbie as an expert guide, mapping this complex cultural terrain. The book  is essential reading for those trying to understand creativity within the cultural landscape, how we got here, and the role of neoliberal economies in building and reproducing what it means to be ‘creative’.\"\u003cbr\u003e\u003cb\u003eSarah Banet-Weiser, University of Southern California, Los Angeles\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: From The Social Network to The ‘Flexible Frau’, Visions of Creative Economy\u003cbr\u003e Chapter One: Unpacking the Politics of Creative Labour: The Rise of the Urban Hipster Economy\u003cbr\u003e Chapter Two: The Artist as Human Capital: Looking Back at London, New Labour and the ‘Modernisation of Culture’.\u003cbr\u003e Chapter Three: Club to Company\u003cbr\u003e Chapter Four: Gender and Work in the New Creative Economy\u003cbr\u003e Chapter Five: The Time and Space of Creative Labour: A response to the writing of Richard Sennett\u003cbr\u003e Chapter Six: Fashion Matters Berlin: Start Ups Scenes and Female Social Enterprise\u003cbr\u003e Chapter Seven: Conclusion; Concepts for Project Working in a European Frame\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49404408529239,"sku":"9780745661957","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780745661957.jpg?v=1730486378","url":"https:\/\/bookcurl.com\/products\/be-creative-9780745661957","provider":"Book Curl","version":"1.0","type":"link"}