{"product_id":"basic-marketing-research-9781292020488","title":"Basic Marketing Research","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFor undergraduate-level courses in Marketing Research.\u003c\/strong\u003e\u003cbr\u003eWith a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cb\u003ePart 1: Introduction and Early Phases of Marketing Research \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eChapter 1 Introduction to Marketing Research \u003c\/li\u003e\n\u003cli\u003eChapter 2 Defining the Marketing Research Problem and Developing an Approach \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart 2: Research Design Formulation\u003c\/b\u003e \u003c\/li\u003e\n\u003cli\u003eChapter 3 Research Design \u003c\/li\u003e\n\u003cli\u003eChapter 4 Exploratory Research Design: Secondary Data \u003c\/li\u003e\n\u003cli\u003eChapter 5 Exploratory Research Design: Syndicated Sources of Secondary Data \u003c\/li\u003e\n\u003cli\u003eChapter 6 Exploratory Research Design: Qualitative Research \u003c\/li\u003e\n\u003cli\u003eChapter 7 Descriptive Research Design: Survey and Observation \u003c\/li\u003e\n\u003cli\u003eChapter 8 Causal Research Design: Experimentation \u003c\/li\u003e\n\u003cli\u003eChapter 9 Measurement and Scaling: Fundamentals and Comparative Scaling \u003c\/li\u003e\n\u003cli\u003eChapter 10 Measurement and Scaling: Noncomparative Scaling Techniques \u003c\/li\u003e\n\u003cli\u003eChapter 11 Questionnaire and Form Design \u003c\/li\u003e\n\u003cli\u003eChapter 12 Sampling: Design and Procedures \u003c\/li\u003e\n\u003cli\u003eChapter 13 Sampling: Final and Initial Sample-Size Determination \u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePart 3: Data Collection, Analysis, and Reporting \u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eChapter 14 Fieldwork: Data Collection \u003c\/li\u003e\n\u003cli\u003eChapter 15 Data Preparation and Analysis Strategy \u003c\/li\u003e\n\u003cli\u003eChapter 16 Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation \u003c\/li\u003e\n\u003cli\u003eChapter 17 Data Analysis: Hypothesis Testing Related to Differences \u003c\/li\u003e\n\u003cli\u003eChapter 18 Data Analysis: Correlation and Regression \u003c\/li\u003e\n\u003cli\u003eChapter 19 Report Preparation and Presentation  \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":51019576312151,"sku":"9781292020488","price":61.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781292020488.jpg?v=1750780677","url":"https:\/\/bookcurl.com\/products\/basic-marketing-research-9781292020488","provider":"Book Curl","version":"1.0","type":"link"}