{"product_id":"banking-on-it-9780241453599","title":"Banking On It","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eONE WOMAN''S QUEST TO REBUILD BRITAIN''S BROKEN BANKING SYSTEM\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''If there was ever a business book suitable for TV adaptation, this is it'' \u003ci\u003eFT\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill. Trust in the sector had been left in tatters and, despite the emergence of technologies which could revolutionise the customer experience, nobody wanted to upset the status quo.\u003cbr\u003e\u003cbr\u003eThat was until Anne Boden decided to do something radical and start her own bank.\u003cbr\u003e\u003cbr\u003eFounder of Starling Bank, winner of Best British Bank three years running, in this awe-inspiring story Anne reveals how she broke through bureaucracy, successfully tackled prejudice to realise her vision for the future of consumer banking and revolutionised the entire industry forever.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e***ONE OF \u003ci\u003eTHE TIMES \u003c\/i\u003eTOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020***\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''A banking blockbuster'' The Observer Magazine\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u0026lt;\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA riveting read. I couldn't put it down! Boden's story powerfully demonstrates how creativity, bravery and determination can quite literally transform an industry. Wow, what a change-maker! * Rachel Botsman, author of Who Can You Trust? *\u003cbr\u003eA thrilling account of entrepreneurship, ingenuity and innovation. * Tony Fernandes, CEO of AirAsia and author of Flying High *\u003cbr\u003eWelsh, 5ft, female and fiftysomething: when Anne Boden decided to launch a new \"challenger\" bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth. -- Rosamund Urwin * The Times Best Business Books of 2020 *\u003cbr\u003eSent shockwaves through the tight-knit world of UK tech and venture capital * Yahoo! Finance *\u003cbr\u003eA banking blockbuster * The Observer Magazine *\u003cbr\u003eIf there was ever a business book suitable for TV adaptation, this is it. -- Claer Barrett * Financial Times *\u003cbr\u003e\u003ci\u003eBanking On It \u003c\/i\u003eis the story of how Boden's dogged determination to change the way banks do things...it is a fascinating insight into how one woman's vision shaped the way fintech looks today. -- Aisling Finn * Alt-Fi *\u003cbr\u003eA fascinating read that will appeal to everyone, not just those interested in fintech or the financial industry. Whether you take inspiration from a fifty-something woman dominating a field full young men or merely just enjoy the trials and tribulations that come from trying to create a financial institution, \u003ci\u003eBanking On It\u003c\/i\u003e should be top of your reading list. -- Polly Jean Harrison * The Fintech Times *\u003cbr\u003eI was left pondering who would bid for the film rights - and this isn't something you often think about a business book. It's a clear-eyed look at the state of banking and how slowly it has moved with the times. Finance is not everyone's favourite subject but Boden makes it accessible. -- Peter Magee * The Bookbag *\u003cbr\u003eBoden is a true disruptor, and her big idea for disrupting the banking sector with her digital only bank is truly inspirational. For women entrepreneurs around the world who want to shake things up with their business ideas and innovations, Anne is a great role model and shows that big ideas combined with tenacity, persistence and hard work can become game changing realities. This is a must-read book for every woman entrepreneur who wants to disrupt things with their businesses. -- Melanie Hawken, CEO * Lionesses of Africa *\u003c\/p\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48733122822487,"sku":"9780241453599","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780241453599.jpg?v=1719999485","url":"https:\/\/bookcurl.com\/products\/banking-on-it-9780241453599","provider":"Book Curl","version":"1.0","type":"link"}