{"product_id":"bankers-in-the-selling-role-a-consultative-guide-to-crossselling-financial-services-2nd-edition-second-edition-9780471572657","title":"Bankers in the Selling Role A Consultative Guide","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIntended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eProduct Knowledge.\u003cbr\u003e \u003cbr\u003e Consultative Sales Approach.\u003cbr\u003e \u003cbr\u003e Aspects of Developing and Managing Relationships.\u003cbr\u003e \u003cbr\u003e Sales Tips.\u003cbr\u003e \u003cbr\u003e Self-Training for Line Bankers.\u003cbr\u003e \u003cbr\u003e Reader's Feedback Summary.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402635354455,"sku":"9780471572657","price":27.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471572657.jpg?v=1730481057","url":"https:\/\/bookcurl.com\/products\/bankers-in-the-selling-role-a-consultative-guide-to-crossselling-financial-services-2nd-edition-second-edition-9780471572657","provider":"Book Curl","version":"1.0","type":"link"}