{"product_id":"baking-powder-wars-9780252082597","title":"Baking Powder Wars","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eIncluded in \"The Ten Best Books about Food of 2017,\" Smithsonian.com\u003cbr\u003e\u003cbr\u003e \"Civitello connects the story of baking powder to much larger themes in American history, offering illuminating insights into how racial prejudices influenced branding and marketing practices in the baking powder industry. . . . Foodies and culinary enthusiasts will find much to mine.\"--\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003cbr\u003e\"Food historian Civitello tells a complicated and sordid tale of corporate mischief that will surprise many readers.\"--\u003ci\u003eBooklist\u003c\/i\u003e\u003cbr\u003e  \u003cbr\u003e\"Readers interested in food and business will appreciate this well-researched book. . . . Highly recommended.\"--\u003ci\u003eChoice\u003c\/i\u003e\u003cbr\u003e\"It's just an innocuous white powder in a can at the back of the closet. Or is it? Linda Civitello’s history shows how baking powder precipitated vicious competition in big business, raised concerns about chemical adulterants in food, and transformed home cooking. Without baking powder, there would be no fluffy cakes and pancakes, no biscuits, no muffins, and no cookies, in short, no American cuisine as we know it.\"--Rachel Laudan, author of \u003ci\u003eCuisine and Empire: Cooking in World History\u003c\/i\u003e\u003cbr\u003e\"Linda Civitello's carefully researched book has finally opened a window onto a fascinating subject and era in U.S. history. . . . \u003ci\u003eBaking Powder Wars\u003c\/i\u003e provides fascinating insights into a unique American product.\"--\u003ci\u003eThe Rambling Epicure\u003c\/i\u003e\u003cbr\u003e  \u003cbr\u003e\"[A] meticulously researched history.\"--\u003ci\u003eOrlando Weekly\u003c\/i\u003e\u003cbr\u003e\"You’ll never look at baking powder quite the same way again.\"--\u003ci\u003eSmithsonian Magazine\u003c\/i\u003e\u003cbr\u003e\"With \u003ci\u003eBaking Powder Wars\u003c\/i\u003e, Linda Civitello takes her readers on an interesting and learned journey about a little-known subject: The history of leavening agents. I'm grateful for this detailed backstory on what makes bread rise to the occasion.\"--Adrian Miller, author of the James Beard Award-winning book \u003ci\u003eSoul Food: The Surprising Story of an American Cuisine, One Plate at a Time\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \"Well written and insightful, \u003ci\u003eBaking Powder Wars\u003c\/i\u003e is a model of superb scholarship and is essential reading for a wide spectrum of scholars, including those interested in food studies, women's studies, American studies, business, and advertising.\" --\u003ci\u003eJournal of American Culture\u003c\/i\u003e \"A provocative and gripping story of industrial espionage, nineteenth century business barons, and baking powder. Linda Civitello has a rare talent for pitch-perfect storytelling. This is not just a food lover's book, but will also appeal to anyone interested in economics and history. Foodies, meanwhile, will savor the fascinating facts, tantalizing trivia, and action and intrigue sprinkled throughout. You'll savor every crumb!\"--Francine Segan, author of \u003ci\u003eDolci: Italy's Sweets\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \"A thrilling tale of food business, especially the wonderful chapter seven, about the shenanigans of corrupt businessmen and politicians.”--Bruce Kraig, coeditor of \u003ci\u003eThe Chicago Food Encyclopedia\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \"Who knew that baking powder has such a complex history, one full of political intrigue, gender wars, health scares, and race relations? In this meticulously researched and entertainingly told book, Linda Civitello chronicles the evolution of home baking in America, along the way highlighting the roles of figures like Teddy Roosevelt and Lincoln Steffens in abetting baking powder’s successful rise.\"--Darra Goldstein, founding editor of \u003ci\u003eGastronomica: The Journal of Food and Culture\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \"\u003ci\u003eBaking Powder Wars\u003c\/i\u003e is an insightful and fascinating account of the advent and subsequent struggle for legitimacy of one of today’s most widely used ingredients in both home and commercial baking. Linda Civitello succeeds in making what might have been an academically dry topic come alive with erudition, grace, and humor.\"--Nick Malgieri, author of \u003ci\u003eBake!\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \"Linda Civitello has mined her subject thoroughly and documented how it changed American baking to satisfy our hurry-up attitude toward life and food in general, as we embraced a quick and easy solution to the tiresome problem of supplying the family table. Along the way, Civitello records in detail the fundamental history of a business that is almost uniquely American--the baking powder business. Who knew that baking powder could be such a rich resource?\"--Nancy Harmon Jenkins, author of \u003ci\u003eVirgin Territory: Exploring the World of Olive Oil\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \"Baking powder was not a topic high on my interest level before I read this book, but I'm fascinated by the subject now. A great job of getting into the topic and placing it in a broader perspective.\"--Andrew F. Smith, editor of \u003ci\u003eThe Oxford Encyclopedia of Food and Drink in America\u003c\/i\u003e","brand":"University of Illinois Press","offers":[{"title":"Default Title","offer_id":49400506253655,"sku":"9780252082597","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780252082597.jpg?v=1730470848","url":"https:\/\/bookcurl.com\/products\/baking-powder-wars-9780252082597","provider":"Book Curl","version":"1.0","type":"link"}