{"product_id":"b2b-marketing-guidebook-vol-1-9783031911828","title":"B2B Marketing Guidebook  Vol. 1","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-IN; mso-bidi-font-weight: bold;\"\u003ePart I: Introduction, Framework, and Current Status of B2B Marketing.- \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-IN;\"\u003e1.1 Next Generation B2B Marketing.- 1.2 Full Steam Ahead Towards Industry 5.0 - The Question Is Not If, but How.- 1.3 B2B Marketing Ecosystem.- 1.4 The B2B Marketing Maturity Model – Your Path to Predictive Profit Marketing.- 1.5 MarTech in B2B Marketing: The 2030 Edition.- \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003ePart II: Practical Concepts and Methods.- \u003c\/span\u003e2.1 B2B Marketing Strategy – Finding the Needle in the Haystack.- 2.2 The Marketing Canvas – A Template for Powerful Go-to-Market Strategies.- 2.3 Navigating Agile Marketing.-\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003e2.4 Branding or No Branding – An Introduction to B2B Branding.- 2.5 Employer Branding as a Turbo for B2B Marketing.- 2.6 Why You Should Think Strategically About Marketing Automation.- 2.7 Marketing Automation as an Organizational Framework.- 2.8 Marketing Automation – The Perfect Process Model for Implementation.- 2.9 Grow, Cooperate, or Fail – How Medium-Sized B2B SMEs Can Ride the Wave of Digitalization in Marketing.- 2.10 Successful Lead Management – Nothing’s Gonna Stop Us Now.- \u003cspan style=\"mso-bidi-font-weight: bold;\"\u003ePart III: Case Studies (Digital Transformation \u0026amp; Strategic Success Stories).- \u003c\/span\u003e3.1 The Marketing Pathfinder – The B2B Marketing Journey of an SME.- 3.2 Digital Transformation in Shipping – The Hapag-Lloyd Story.- 3.3 Choosing the Right Marketing Automation Platform (Romero-Palma).- 3.4 Strategic Lead Management for Optimized Marketing – The Approach of Innogy in Innovative Energy Solutions.- 3.5 Marketing and Sales Excellence – Recommendations for Tackling This Evergreen Topic.- 3.6 Transforming to Digital Sales and Marketing: Fujitsu’s Journey Toward a Digital and Sustainability Transformation Company.\u003c\/span\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":51874031862103,"sku":"9783031911828","price":94.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783031911828.jpg?v=1760025943","url":"https:\/\/bookcurl.com\/products\/b2b-marketing-guidebook-vol-1-9783031911828","provider":"Book Curl","version":"1.0","type":"link"}