{"product_id":"b2b-marketing-fundamentals-9781398619647","title":"B2B Marketing Fundamentals","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKate Mackie\u003c\/b\u003e is a Partner and Global Integrated Go-To-Market Lead at EY. Based in Salisbury, UK she is a Fellow of the Chartered Institute of Marketing, an alumnus of the Institute for Real Growth and a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023. With 20+ years' experience, she is regularly an awards panellist selecting best brands, awarding agency accolades and ensuring marketing excellence has B2B representation. She is an active mentor for entry level marketers and a guest lecturer at Cambridge Judge Business School.","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51039381913943,"sku":"9781398619647","price":23.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781398619647.jpg?v=1750943520","url":"https:\/\/bookcurl.com\/products\/b2b-marketing-fundamentals-9781398619647","provider":"Book Curl","version":"1.0","type":"link"}