{"product_id":"b2b-digital-marketing-playbook-9783658453787","title":"B2B Digital Marketing Playbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eTeil I Strategisches Marketing: Positionierung \/ Marketingziele \/ Customer Insights und Buyer Personas \/ Content Marketing \/ Dein Inbound-Outbound-Mix \/ Marketing und Sales Alignment.- Teil II Deine Marketing Toolbox: Website \u0026amp; Corporate Blog \/ E-Mail-Marketing \/ Videomarketing \/ Webinare \/ Social-Media-Marketing \/ Corporate Influencer \/ Social Selling \/ PR \/ Podcasts im B2B Marketing \/ Hybride Events.- Teil III Operatives Marketing: Das Marketing-Dream-Team \/ Dein MarTech Stack \/ Expertensuche leicht gemacht.- Teil IV Marketing Buzzwords.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":53198246576471,"sku":"9783658453787","price":47.49,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/b2b-digital-marketing-playbook-9783658453787","provider":"Book Curl","version":"1.0","type":"link"}