{"product_id":"b2b-brand-management-9783031946646","title":"B2B Brand Management","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePerformance Branding in B2B.- Transformative Marketing in B2B.- Basics of B2B Branding, Theory and Practice.- The B2B Brand Building Process.- Beware of Branding Pitfalls.- Future Perspective of B2B Brands.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":51864324735319,"sku":"9783031946646","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783031946646.jpg?v=1759921866","url":"https:\/\/bookcurl.com\/products\/b2b-brand-management-9783031946646","provider":"Book Curl","version":"1.0","type":"link"}