{"product_id":"authenticity-guaranteed-masculinity-and-the-rhetoric-of-anti-consumerism-in-american-culture-9781625343529","title":"Authenticity Guaranteed: Masculinity and the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAmericans love to hate consumerism. Scholars, intellectuals, musicians, and writers of all kinds take pleasure in complaining that consumer culture endangers the \"\"real\"\" things in life, including self-determination and individualism. In \u003cem\u003eAuthenticity Guaranteed\u003c\/em\u003e, Sally Robinson brings to light the unacknowledged gender and class assumptions of anti-consumerist critique in the second half of the twentieth century. American anti-consumerism, despite its apparent complexity, takes a remarkably consistent and predictable narrative form. From the mid-century \u003cem\u003eOrganization Man\u003c\/em\u003e to the millennial \u003cem\u003eNo Logo\u003c\/em\u003e, anti-consumerist critique reinforces the gender order by insisting that authenticity is threatened, and masculine agency curtailed, by the feminizing forces of consumer culture.\u003cbr\u003e\u003cbr\u003eRobinson identifies a tradition of masculine protest and rebellion against feminization in iconic texts such as \u003cem\u003eThe Catcher in the Rye\u003c\/em\u003e and \u003cem\u003eFight Club\u003c\/em\u003e, as well as in critiques of postmodernism, academic denunciations of shopping, and a variety of other discourses that aim to diagnose what ails American consumer culture. This fresh and timely argument enters into conversation with a wide range of existing scholarship and opens up new questions for scholarly and political discussion.","brand":"University of Massachusetts Press","offers":[{"title":"Default Title","offer_id":50099232670039,"sku":"9781625343529","price":69.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781625343529.jpg?v=1740994959","url":"https:\/\/bookcurl.com\/products\/authenticity-guaranteed-masculinity-and-the-rhetoric-of-anti-consumerism-in-american-culture-9781625343529","provider":"Book Curl","version":"1.0","type":"link"}