{"product_id":"attracting-investors-9780471646563","title":"Attracting Investors","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eHow can businesses do a better job of attracting capital? The answer: Marketing! Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface.  \u003cp\u003e\u003cb\u003ePart One: INTRODUCTION.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Marketing to Investors and Lenders: What the Capital Markets Want.\u003c\/p\u003e \u003cp\u003e2. Raising Capital: An Overview of Your Alternatives.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: UNDERSTANDING INVESTORS AND LENDERS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3. Early-Stage Financing: The Role of Business Angels.\u003c\/p\u003e \u003cp\u003e4. Private Equity: Unleashing Your Company’s Potential Value.\u003c\/p\u003e \u003cp\u003e5. Lenders: Raising Funds from Banks and Other Financial Institutions.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: TOOLS FOR ATTRACTING AND KEEPING INVESTORS AND LENDERS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6. Strategy: How to Win Investors’ Mind Share.\u003c\/p\u003e \u003cp\u003e7. Tactic: How to Win Investors’ Market Share.\u003c\/p\u003e \u003cp\u003e8. Value: How to Win Investors’ Heart Share.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: EPILOGUE.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9. Get Your Marketing Right!\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402648101207,"sku":"9780471646563","price":22.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471646563.jpg?v=1730481107","url":"https:\/\/bookcurl.com\/products\/attracting-investors-9780471646563","provider":"Book Curl","version":"1.0","type":"link"}