{"product_id":"attention-hacking-9781394189052","title":"Attention Hacking","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eA guide for insurance and other industries to staying on customers'' radars\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAttention Hacking: The Power of Social Media Selling in Insurance and Finance \u003c\/i\u003eshows how you can make insurance go viral on social media. It might sound too good to be true, but think about itproducts that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closerwithout pouring millions into marketing.\u003c\/p\u003e \u003cp\u003eIn this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer's attention. \u003ci\u003eAttention Hacking\u003c\/i\u003e leads you straight to that g\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword by \u003ci\u003eJulian Teicke\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003eForeword by \u003ci\u003eDr Stefan Knoll\u003c\/i\u003e xvii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Introducing Attention Hacking 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Leading You Through the Digital Jungle Like Crocodile Dundee 3\u003c\/p\u003e \u003cp\u003eChapter 2: ‘It’s the Mindset, Stupid.’ 17\u003c\/p\u003e \u003cp\u003eChapter 3: Sales Is Broken, and Operations Has Seen Better Times 29\u003c\/p\u003e \u003cp\u003eChapter 4: Imagine It’s the End-of-the-Year Selling Season and No One Is Listening 39\u003c\/p\u003e \u003cp\u003eChapter 5: How Attention Hacking Works 49\u003c\/p\u003e \u003cp\u003eChapter 6: Knowledge Is Not in Short Supply 57\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Implementing Attention Hacking 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7: Set (Unrealistic) Goals 65\u003c\/p\u003e \u003cp\u003eChapter 8: Get Started on the Right Foot 69\u003c\/p\u003e \u003cp\u003eChapter 9: Engage Your Community 75\u003c\/p\u003e \u003cp\u003eChapter 10: Use Suitable Formats 85\u003c\/p\u003e \u003cp\u003eChapter 11: Digitally Scale Offline Events 101\u003c\/p\u003e \u003cp\u003eChapter 12: Be Where the Customer Is 111\u003c\/p\u003e \u003cp\u003eChapter 13: Become a Content Machine 167\u003c\/p\u003e \u003cp\u003eChapter 14: Identify Your Relevant Influencers 173\u003c\/p\u003e \u003cp\u003eChapter 15: Build Social Media into Your Daily Routine 175\u003c\/p\u003e \u003cp\u003eChapter 16: Build an Effective Sales Funnel 177\u003c\/p\u003e \u003cp\u003eChapter 17: Summing Up Attention Hacking 183\u003c\/p\u003e \u003cp\u003eChapter 18: Digitalscouting: We Make Your Customer Come to You 187\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407600165207,"sku":"9781394189052","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781394189052.jpg?v=1730499893","url":"https:\/\/bookcurl.com\/products\/attention-hacking-9781394189052","provider":"Book Curl","version":"1.0","type":"link"}